We are pleased to share with you all an interesting article contributed by Dean Bubley who is mobile & telecom sector analyst, expert consultant & conference speaker.
Dean Bubley Founder and Director at Disruptive Analysis
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I spend a large part of my life travelling, both for work and leisure. But while I find connectivity to be hugely important, I refuse to pay ludicrous per-MB data roaming prices.
At one point I found old SIMs from the US, Singapore, Mozambique, Vanuatu, UAE and Australia in my wallet. In some places it was easy to get local SIMs, while in others it involved cumbersome registration with a passport or other documents. Places like India and Japan were a real pain, and I just didn't bother, relying on WiFi & an occasional extortionate SMS.
That has changed in recent years - and there are now multiple options for travellers:
So... in July I went on holiday to the Cape Verde islands, off the coast of West Africa. Beautiful archipelago of 9 inhabited islands, with beaches, mountains, volcanoes, hiking trails and small villages nested in sheer-sided valleys. Neither Vodafone's £6/day plan nor any of the travel-SIM companies seemed to cover either of its two main networks. So I went and bought an unlocked WiFi hotspot (from TP-Link), and hoped to get a local SIM on arrival, as I'd read a few suggestions it was possible.
It wasn't just possible, but remarkably easy. Walking through the arrivals door from customs at the airport, I was handed a free SIM by a representative of one of the operators (Unitel) within seconds. When I unwrapped it later in the day, I found it had 200MB of data included for free. No registration needed, no upfront payment, nothing. 3G network only, but that was fine to assure myself it worked OK. The next day I found a branded store & decided to stick with that network rather than check the other one (good marketing / customer acquisition strategy!) as the price-plans seemed fine.
I paid €12 for 5GB of data, valid for a month. There was also a 7GB and maybe a 10 or 12GB one, but I wasn't planning on streaming video. In other words, €1 a day with about 500MB available per day, for normal mobile usage during my 11-day visit. The helpful lady in the shop sorted it all out for me, including temporarily switching my new SIM into her phone to send the setup / dataplan-purchase messages, which were tricky from a device with no keypad.
This compared to the roaming-advice SMS telling me that data would cost £0.60/MB [about €0.70]. In other words, roaming data was about 300x overpriced - quite astonishing, in 2018. And the mobile industry wonders why users have such little loyalty and respect.
EDIT: I've just realised that at £0.60/MB, the free 200MB I got initially represented a saving of more than paid for my WiFi hotspot device (£70). Ludicrous.
(It's also worth noting that WiFi was ubiquitous in any hotel, cafe, restaurant or other places that visitors might go. There were telephone cable strung along all the valleys on poles, and decently-fast broadband was common. Given the moutainous topography, you could sometimes get WiFi more readily than cellular).
How would eSIM change things?
But this experience got me thinking about how the experience might be different in the coming era of eSIMs and remote-provisioning. Firstly, let's assume that one or both Cape Verdean operators actually had the requisite server-side gear for RSP. And let's assume that my future iPhone either has a multi-profile eSIM capability, or has dual removable/embedded SIM capability. (Remember, I still want to get my normal SMS's from my UK Vodafone number). Potentially, a future WiFi Hotspot could be eSIM-enabled too.
But then the question is, how does the user find out about the available networks, and the available plans on those networks? What's the user journey?
And there are lots of other questions too:
But for most "normal" countries, I'll probably stick to the £6/day plan from Vodafone for ease, even if that's 5x overpriced and should really be £1-2/day. It's annoying, but basically the equivalent of beer, and there's probably other ways I can save money faster when on a trip. That said, now I've got my new WiFi puck, I might switch back to SIMs sometimes though, if they're easy and available at the airport. I'll certainly take it along with me as a Plan B. |
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