1. Mobile Computing Power != Desktop/Laptop Computing Power 2. Cellular Network != Broadband Network 3. Mobile Browser != Desktop Browser 4. Summary

User interest in mobile TV services is growing thanks especially to the rapidly evolving multimedia capabilities of mobile terminals. Mobile operators are thus eyeing mobile TV services both as a new source of revenue and as a way of increasing customer loyalty. This article looks at some key components of a mobile TV solution that capitalizes on the capabilities of third-generation (3G) networks – in particular, built-in support of unicast and broadcast transmission, which fosters and sustains a strong uptake of service.

Akamai Mobile Site Solutions Bringing Acceleration and Intelligence to the Mobile World Pedro Santos Akamai Technologies Vice President, Mobile Solutions

Agenda Why speed matters Brief history of time saving Case studies FEO in the CDN Key areas of integration Market growth

Network convergence, the rise of content distribution networks and the consolidation of service hosting enabled by the cloud-computing model are significantly altering traffic patterns being observed by service providers. These developments, along with changes in the business environment, are driving the choices for technology.