Table of Contents Executive Summary Introduction The Growth of Mobile Data The Rise of Mobile Video Mobile Media Delivery Challenges Unpredictable Network Bandwidth Variety of Mobile Devices Mobile Video Delivery Protocol HTTP Progressive Download HTTP Adaptive Streaming Streaming Technology for the Next-Generation Media Optimization Solution Content-Aware Compression Dynamic Content Detection Intelligent Video Caching Just-in-Time Video Delivery Dynamic Bandwidth Shaping HTTP Streaming Interface Policy-Aware Optimization Clientless Deployment Optimization Statistics Scalable Architecture and Ease of Management Openwave Traffic Mediation Solution Conclusion