Transcript
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
netmanias
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Date: 2006-02-15
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NetmaniasConfidential
Document ID:
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IPTV 서비스의진화:Personalization, Community and Communication Service
2006년2월15일
Dr. JangwooSon
02-3444-5747/010-3460-5747
son@netmanias.com
https://www.netmanias.com
IPTV (광대역융합서비스) 시장전망워크숍2006
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Date: 2006-02-15
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Contents
.IP-TV/TPS Service 배경
.서비스와네트워크간에1:1 관계
.MSO: 1+1+1 (TPS Service 경쟁)
.Telco는1+1+x
.Telco’s IP-TV/TPS Service
.TV over STB: IP-TV, VoD, N-PVR, PoD
.POTS or SIP Phone: VoIP, MMoIP
.PC: Internet (Web browsing, ftp, e-mail, messanger,…)
.사업자Case Study: 전용단말-전용서비스-유선only
.FastWeb
.Versatel
.Problem
.단순TV 서비스, VoD 서비스를위해기존Telco는망증설(용량, 기능)에막대한CAPEX 투입: Telefonica, KT, SBC, BellSouth,…
.CAPEX를회수할만한BM이있는가?
.기존방송사업자와차별화된서비스발굴이핵심이슈
.IP-TV 서비스의진화
.IP-TV
.Personalization: My Own Mosaic Channel, Content Sharing (MyOwnTV)
.Community: AmigoTV, KT TV 메신저, Active Phonebook
.Communication: TV 메신저, MMoIP, Click-to-Call, Caller ID
.FMC (유무선융합): FollowMeTV, Family Finder, MapWeb (iLocator), TV 메신저
IPTV 서비스의진화: Personalization, Community and Communication Service
Bundling Service
Blended Services
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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TL-1911-1
Why TPS/IP-TV ? : Competition
sonyhdtv
IMG0052
STB그림
SO
PP
NSP
Internet
1107378_L1
PSTN
CATV
TL-1911-1
IDC/P2P
Telephone line
HFC
xDSL
.Toll quality voice (MOS=4.0)
.SD/HD TV, VoD, PPV
.Internet access
TL-1911-1
sonyhdtv
IMG0052
STB그림
PP
NSP
Internet
PSTN
CATV
TL-1911-1
IDC/P2P
Telephone line
HFC
xDSL
scm100r2
1107378_L1
SO
Before TPS Service
Triple Play Service (MSO)
.SD/HD TV, VoD, PPV
.Voice (VoIP)
.Internet access
.Multimedia QoS: PCMM
.HFC QoS: Docsis 1.1/2.0/3.0
Telco
MSO
ISP
Telco
MSO
ISP
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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MSO의TPS Services
.Digital TV
.HDTV
.VoD
.PVR
.Multi-Room PVR
.VoIP
.High-Speed Internet
2
Time Shift TV: Pause, play, rewind, fast forward live TV
PVR: PVR lets subscriber record without tapes, timers or a VCR
7
HDD (80GB)
All Channels
1
4
5
Play
Pause
Play
8
6
7
triptych
Telephony
Cable TV
Internet
tech_house_med3
Recording Program
Multi-Room PVR
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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미국MSO TPS Case Study: COX Communications
cox
.Bundled customers are defined by those taking two or three of video, high-speed Internet or phone services.
.2.4 M bundled customers: up to 33% over prior year
Cox Communications Inc. said Monday that more than 1 million customerssubscribe to its “triple-play” bundle of voice, video and Internet services. (2005.11)
Cox has found, for example, that customer churn in households that subscribe to two services, such as cable and Internet, is 18% lower than in one-product households. And when customers subscribe to all three offerings--video, high speed Internet and telephone service--customer churn is 48% lower. (2005)
TPS Service의신규가입자유치, 기존가입자이탈방지효과를시장에서입증됨.
가입자수
Total Subscribers: 6.7M (2005.11)-CATV Subscribers: 6.4 M (2005.11)-Internet (CM) Subscribers: 2.3 M (2005.Q2)-Voice Subscribers: 1.5M (2005 Q2)-TPS (TV, Voice, Internet) Subscribers: 1M (2005.11)Source: www.cox.com
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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house
1107378_L1
Home
RG
house
1107378_L1
DISH 811
Home
Telco’s TPS Service: TV Service = IP-TV
HFC
Fiber
Headend
SONET
DSL/CMTS
ATM/Eth
BRAS
IP
PSTN
TDM/ATM
LEX/TEX
SONET
Access
Backhaul
Service Edge
Transport Core
Access
Backhaul
IP Service Edge
IP Routing Core
TV/Video
Internet
Voice
Service
Service
xDSL/FTTx
Broadband
Ethernet
Backhaul
BRAS
IP/MPLS
Video H/E
Internet
SSW
TPS Service Network
DISH 811
Voice
TV
Internet
Voice
TV
Internet
Before TPS Service: Dedicated Service Delivery Networks
TPS Service: Converged TPS Service Delivery IP Networks
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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유럽/이탈리아/ FastWeb
TPS Service
TPS Services
IP-TV, VoD,Video Telephony (TV), VoIP (POTS Phone), Internet
Last-Mile Technology
(2005. 4 통계)
* 10 Mbps Ethernet (20%)
* ADSL (80%)
TPS Service Details
* VoIP: Phoning between Fastweb clients is free of charge. (SBB style)
* VoD: Contents 조달(e.BisMedia and RAI Click)
* IP-TV: 90+ Channels
특이점: Due to the high popularity of football in Italy, there are thematic channels dedicated to three famous Italian football clubs: Milan, Inter and Roma (each costing €8 per month).
Codec
IP-TV: MPEG2, 2~4Mbps
상용서비스개시일
2003. 8 (IP-TV over ADSL)
부가서비스
Network-based PVR (5 Hours Recording)
가입자수(2005.06.31 현재)
Broadband (Ethernet, ADSL)가입자수: 598,000
IP-TV 가입자수: ~200,000
차별화포인트/가입자유지전략
-Competition: Italy의CATV 비활성화(10%미만)
-Contents: Italy Pro Soccer 중계
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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그림6
12016
Main POP
6500
그림6
FastWeb: 망구조, QoS, Multicast
1107378_L1
그림11 copy
STB
그림15
PC
POTS
HAG
GE L2 Ring
12016
3550/4908
10M
Main POP
Mini POP
Ring#1
Ring#6
STM4
STM4
STM4
STM1
7450_blue
STM16
STM16
IP-TV
VoD
6500
blue drum
blue server
VoD portal
blue drum
house
1107378_L1
그림11 copy
STB
그림15
PC
POTS
HAG
ADSL
DSLAM
ATM
SW
BRAS
STM16
STM16
Mini POP
Video Farm
IP Core
CoS=5, ToS=5, VID=0
Untagged frame
TV Camera
802.1p
DiffServ
Voice PVC
Internet PVC
Unicast Video PVC
Multicast PVC
Multicast PVC
Zapping PVC
DiffServ
8 DiffServ QoS Classes
ATM QoS
All channels
70x32_20041129150302
CoS=1, ToS=1, VID=0
CoS=4, ToS=4, VID=0
TPS Network Architecture
L2
L3
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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유럽/스페인/Telefonica
* 가입자현황: http://www.point-topic.com/content/bmm/profiles/vod/Telefonica.htm&comp_id=1175&g=4
TPS Service
2005
2005
2005
2005
2005
IP-TV Service Coverage
2005.1
2005.2
2005.3
2005.4
2005.5
TPS Service Brand
Imagenio
Last-Mile Technology
ADSL, ADSL2+
FTTN
TPS Services
IP-TV, VoD, VoIP, Internet
Codec
IP-TV Channel 수
39 TV channels + 15 Audio channels + Football channels
상용서비스개시일
2004. 1
가입자수(2005.06 현재)
-IP-TV subscribers 40,000
-ADSL subscribers 2,974,800
차별화포인트/가입자유지전략
Soccer
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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유럽/스페인/Telefonica
TPS Service Details
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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신규Ethernet 기반TPS Service
Telefonica IP core
RIMA
그림6
그림6
그림6
house
BRAS1
BRAS4
StingerCompactRemote_front copy
Access POP
(BARCELONA VIA AUGUSTA)
DSLAM
L2 SW
L2 SW
C7200
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO #1
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
STM-1 (IP-TV)
STM-1 (PPV)
Core POP
GE
STM-1
Home
CO
Access POP
Core POP
ADSL
BRAS
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
StingerCompactRemote_front copy
그림6
house
StingerCompactRemote_front copy
DSLAM
L2 SW
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
CO #19
Lucent Stinger
Riverstone 8600
1~4
ADSL/
ADSL2+
ATM SW
StingerCompactRemote_front copy
StingerCompactRemote_front copy
house
Modem
ADSL
StingerCompactRemote_front copy
GE
STM-1
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
STM-1
10 Gbps Ring
(MS-SPRING)
Public Internet
그림6
그림6
그림6
Core POP
Core POP
Core POP
그림6
IP-TV Headend
기존ADSL Internet Service 망
신규TPS Service 망
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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그림6
Spain Telefonica TPS Network Architecture
그림6
그림6
그림6
house
StingerCompactRemote_front copy
BRAS1
BRAS4
StingerCompactRemote_front copy
#1
#19
Access POP
(BARCELONA VIA AUGUSTA)
DSLAM
L2 SW
L2 SW
C7200
Telefonica IP core
RIMA
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
그림6
그림6
그림6
StingerCompactRemote_front copy
BRAS1
BRAS4
StingerCompactRemote_front copy
#1
#10~30
Access POP
(BARCELONA ESTEL)
DSLAM
L2 SW
L2 SW
C7200
STM-1 (IP-TV)
STM-1 (PPV)
house
Kreatel%2520IP-STB%2520and%2520remote
STB
RG
ncube
ncube
ncube
ncube
ncube
ncube
VoD servers (nCube)
CO
…
Lucent Stinger
Riverstone 8600
Riverstone 38000
1~4
STM-1 (IP-TV)
STM-1 (PPV)
Public Internet
Core POP
10 Gbps Ring
(MS-SPRING)
GE
STM-1
Home
CO
Access POP
Core POP
StingerCompactRemote_front copy
StingerCompactRemote_front copy
DSLAM
1~4
StingerCompactRemote_front copy
StingerCompactRemote_front copy
DSLAM
1~4
ADSL/
ADSL2+
ADSL/
ADSL2+
그림6
그림6
그림6
그림6
IP-TV Headend
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Versatel TPS Service Overview
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Last-mile
CO
ADSL2+
Aggregation
VT TPS Network Architecture
CS
10GE
10GE
10GE
CR2
CR4
Core POP2
CS
Access POP1
CO1
Access POP 17
Core POP3
Core POP4
Core POP1
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
18
18
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
24
24
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
24
24
12
12
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
24
24
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
24
24
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
Access POP4
Access POP5
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
12
12
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
12
12
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
18
18
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
18
18
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
6
6
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
icon_g_switch_ppt
12
12
Access POP10
Access POP11
Access POP 18
Access POP 20
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS18
dslaccessnode1-s
dslaccessnode1-s
CO18
CO1
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS38
dslaccessnode1-s
dslaccessnode1-s
CO38
CO1
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS18
dslaccessnode1-s
dslaccessnode1-s
CO18
CO1
icon_g_switch_ppt
MDS1
dslaccessnode1-s
dslaccessnode1-s
icon_g_switch_ppt
MDS12
dslaccessnode1-s
dslaccessnode1-s
CO12
IX1
BR1
BR2
IX2
icon_g_switch_ppt
CR3
icon_g_switch_ppt
* BRAS/BAR내의숫자는해당AccessPOP에연결된CO 수
Last-mile
CO
ADSL2+
Aggregation
Second-mile
GE
Aggregation
Second-mile
GE
Aggregation
Access POP
BRAS/Edge
Core
Core Routing
Distribution
icon_g_switch_ppt
CR1
PE
PE
Media Farm
icon_g_switch_ppt
Media Farm
icon_g_switch_ppt
Media Farm
icon_g_switch_ppt
Media Farm
PE
PE
PE
Home-Front
.One IP-TV Headend
.one Voice Headend
.4 VoD Headend
.22 VT Access POPs
.4 VT Core POPs
.N KPN COs
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Multicast (K)
alpine3808
BRAS (SER)
IMS
N-SW
VDSL(L2)
4xG
12xG
PBR (srcIP)
100M/
200M
L3 SW
그림5 copy
그림5 copy
1107378_L1
videophone
2Wire_HomePortal_1100_Residential_Gateway_Routers_and_Bridges-resized200
그림11 copy
그림15
boa
그림5 copy
1G
1G
HOME
RG
Shared IP Access Network
.IMS: IP Media Switch
.SER: Service Edge Router
.RG: Residential Gateway
Static Join
(All channels)
혜화
L2SW
Encoder
그림9
그림9
PE
PE
PE
PE
PE
ICM
ICM
L4SW
EPG, M/W
Servers
Headend (혜화)
RP
RP
Anycast RP
H.264SD: 2MbpsHD: 6~8Mbps
PE
GW Router
Premium IP core
(IP/MPLS)
PE
BE IP Core
(KORNET)
10G
4xG
4xG
GSR
gx250
그림10 copy
IGMP
PIM
그림4 copy
그림4 copy
그림4 copy
Public Internet
KIX
KT IDC
(혜화)
KT IDC
(구로)
혜화
구로
10G
10G
10G
10G
10G
STB
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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IP-TV의차별화전략
.Bundling Service로만은MSO의TPS Service와차별화가안됨.
HFC
MSO
xDSL/FTTx
Telco
.Service Bundling
.Single Bill
.Discount
.Single Contact Point
.Service Bundling
.Single Bill
.Discount
.Single Contact Point
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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IP-TV의차별화전략
HFC
MSO
xDSL/FTTx
Telco
.Service Bundling
.Single Bill
.Discount
.Single Contact Point
.Service Bundling
.Single Bill
.Discount
.Single Contact Point
.HDTV
.VoD
.PVR
.Multi-Room PVR
.Interactive Data
.SMS on TV
VoIP
CATV
IP-TV
POTS/SIP
.HDTV
.VoD
.PVR/N-PVR
.Interactive Data
.TV 메신저over PC, TV
.TV 메신저(AmigoTV)
.Video telephony over TV
.Web on TV
.Caller ID
.Personal Mosaic Channel
.유무선융합TV 메신저(PC, TV, 3G, WiBro)
.FollowMeTV
.Family Finder
.MapWeb
Personalization, Community and Communication
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Interactive Data Service ?: Me Too …
TV SMS
1연동형 헥사-게임화면
potal_weather_01
데이타방송포털
CATV Interactive Data
1 세대Interactive TV: Traffic, Weather, Background Information Retrieval, Voting, Betting
Interaction between viewer and broadcaster.
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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IP TV 서비스의진화방향
110601020289_1
photos
wedding
Contents Sharing
(Photo, Home Movie)
callerID
Instant Messaging
(IPTV + Data)
familyfinderfullscreen
Ann is here.
followmetvcarsm
Follow Me TV
(IPTV+Wireless)
Family Finder
(Presence + Data)
9
Time-Shift TV/PVR
blendedhurricane
Interactive TV
(IPTV + Data)
pop_300_2
Personalized Screen Mosaic
(Channel Guide)
followmtvhandheld2
epg_search
Program/Movie Search
2 세대
Personalization, Community, Communication
3 세대
Wireline + Wireless
(IP-TV + IMS)
Caller ID (IPTV + Voice)
1
Multi-camera broadcasts
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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CATV, Satellite TV: Screen Mosaic (Visual Channel Guide)
16-channel digital bouquet
blendedhurricane
Sky Active mosaic contents screen
.Cable TV, Satellite TV: 디지탈화(디지털방송용RF BW 증가)로채널수가100~200개에이름.채널수의증가와Channel Zapping Time (Decoding Delay)으로인해시청자가Channel Surfing하는것은매우불편함.간편하게채널별방송영상을탐색하기위해Screen Mosaic 서비스를제공함(Channel 1: Mosaic Channel)
영국CATV, Satellite의Mosaic Channel
(사업자가채널선정)
pop_300_2
한국강남케이블TV
(사업자가채널선정)
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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IP-TV: Personalized Screen Mosaic (Channel Guide)
.More intuitive and personalized TV channel navigation
.IP-TV Solution:-가입자가자신이선호하는채널을등록하여가입자별로Mosaic channel에서로다른채널영상이제공됨.-PiP의응용임. 소리는따라다님.
CH1
CH5
CH10
CH13
CH20
CH6
CH7
CH17
CH45
CH70
Subscriber A’s Mosaic Channel
Subscriber B’s Mosaic Channel
Me Too and More (Value Added: Personalize)
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1. PVR (personal video recorder) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience.
2. With a PVR, the power to watch what subscriber want, when subscriber want is literally at subscriber’s fingertips.
3. Digitally record up to 70 hours of subscriber’s favorite programming, record two shows at once, pause and rewind live TV and much more -it\'s all as simple as the touch of a button on your remote control.
1. US Cable
-COX DVR service (Explorer8000, Time Shift TV: 1 hour live TV buffer, 50 Hour Recording): Service fee $9.99/mon. , DVR rental $3.50/mon.
-Comcast DVR service (80 GB storage in STB): Service fee $9.95/mon., DVR rental $5/mon.
2. US Satellite: DirecTV DVR service (70-hour storage in STB), Monthly fee $5.99
* 상기이용료는DVR기능에대해만추가로지불하는요금임.
* 2005: 8% of U.S. households have a DVR. 올해말까지10%로예측
2
Time Shift TV: Pause, play, rewind, fast forward live TV
PVR: PVR lets subscriber record without tapes, timers or a VCR
7
HDD (80GB)
All Channels
CATV, Satellite TV: Time Shift TV/PVR
.What is this?
.Service Case Study
1
4
5
Play
Pause
Play
8
6
7
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CATV, Satellite TV: Multi-Room DVR
tech_house_med3
Recording Program
multiroomDVR_pr1
http://www.parksassociates.com/press/press_releases/2005/mltrm_DVR.html
.What is this?
.Service Case Study
.Market Forecast
1. 댁내에하나의PVR STB를두고이를통해다른복수대(2~3)의TV에서녹화된TV Program이나DVD, Home Movie, Photo, MP3 등의Contents를공유할수있는서비스
2. 이용자측면에서는각각의TV에PVR STB가연결되어있는것과등가로보이나, 하나의STB를제외한나머지STB는PVR이없는저가형STB (Client)임.
MRDVRPriceButton
Time Warner Telecom’s Multi-Room DVR
1. US Cable
-Time Warner Cable: Monthly fee $6.95 (DVR은별도) (STB: Motorola)
-BandBroadband: Monthly fee $21 (STB: Digeo)
http://www.timewarnercable.com/stjohn/products/dvr/multiroomdvr.html
Multi-Room DVR (STB) Products
1. S-A:
2. Motorola: Explorer 8300 MR-DVR
3. Digeo: Moxi
-160GB, Two TV
-Time Shift TV: 30-minute live TV buffer
-구매: $649, 임대: $21/mon.
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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IP-TV: Network-based Time-Shift TV/PVR
house
TV
Time shift TV/N-PVR Servers
IP STB
그림11 copy
Access Network
BRAS
IP Core Network
IP-TV Encoder/Streamer
IP-TV Headend
Multicast (PIM, IGMP Multicast: Live Broadcast)
Unicast (RTP, RTSP)
9
No HDD
Unicast
Multicast
Multicast
..No HDD needed inside the settop boxes
..The storages are in the n-PVR server farm. .Flexible to add/modify the amount of storage per user
..A home can watch the live broadcast show and the stored video at the same time.
house
TV
IP STB
그림11 copy
9
No HDD
Unicast
Me Too and More (Value Added: Network-based)
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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IP-TV: Network-based Time-Shift TV/PVR
VDSL,
Ethernet,
FTTH
1107378_L1
Home
RG
DISH 811
Voice
Internet
IP Network
IP-TV
IP-TV: ME TOO and MORE (Network-based)
n2o_1412_273812_3?1140061376
blue drum
N-PVR Server
IP-TV Headend
1107378_L1
PC
3G
WiBro
Recording 선택
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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PoD (Program on Demand)
.축구: 1 경기당0.99 유로
.Big Brother: 무료
house
TV
PoD Server
(일반VoD 서버임)
IP STB
그림11 copy
Access Network
POP1
IP Core Network
Versatel
IP-TV
Headend
9
Unicast
Multicast
Multicast
PP
MPEG2
4Mbps
POP2
POP3
POP3
광고제거된, 프로그램만있는MPEG2 file (4Mbps)
Live soccer program
7:00PM
10:00PM
5~10min.
광고제거된MPEG2 (4Mbps) file 생성
5~10min.
4 대POP의PoD server로전달
PoD 시청
Program 1
Program 2
Program 3
Program 4
Program 5
Versatel PoD
* 개인용Storage 필요없음
.Service Case Study
.Live 방송이끝난후가입자가원하는시간에프로그램을시청할수있는Unicast 서비스
.VoD service와같은로직임.
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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house
house
Network-based Contents Sharing
house
STB
RG
blue drum
blue server
IP-TV Headend
SGW/TGW
Public Internet
Value-added
Services
Application Services
blue drum
blue server
Contents Sharing Server
blue drum
blue server
blue drum
blue server
Contents Sharing
(Photo)
Contents Sharing
(Home Movie)
blendedhurricane
wedding
blendedhurricane
wedding
그림11 copy
blendedhurricane
photos
STB
RG
그림11 copy
STB
RG
그림11 copy
.post your own content
.invite your own audience, your community
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Community TV
.고전적인TV 시청행태는방송사가보내주는프로그램을일방적으로시청함.
.1 세대Interactive TV는시청자와방송사간의Interactive Service(Traffic, Weather, Background Information Retrieval, Voting, Betting, etc.)임
.2 세대Interactive TV는시청자간Interactive Service로발전중
.예: AmigoTV
.Alcatel이개발한TV기반의Community Service.
.서로지리적으로떨어진장소에서TV를시청하고있지만, 가족이나친구들끼리마치한장소에서TV를시청하는것같은느낌을주는서비스
.AmigoTV introduces 3 features
.Voice Conferencing (VoIP)
.Multimedia Messaging
.Channel Presence
.2005년10월에스페인에서시연함.
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Community TV
Voice chatting over football, with the personal avatars
AmigoTV community portal, buddy mosaic
Emoticon Push
아바타
-Buddy와Buddy의현재감정을표현하는몇개의이미지로구성(유료컨텐츠)
-Buddy가Webcam을가지고있으면PiP (Mosaic) 방식으로비디오통신도가능
Multimedia Emoticon Push
-Pre-defined audio-visual messages
-감정과기분을Community Buddy들에게표현하는수단
나=John
내가보고있는채널= VT4 챔피언스리그
Peter (with Webcam)
Jan (with Webcam)
Buddy Presence Info.
Harry (Avatar)
축구동호회
(affinity group)
Buddy List
응용1
-맥주이모티콘(CASS)를붉은악마회장이날림.
-시청자: 문득!!! 이모티콘을클릭하여매주구매. 최단거리점포에서10분내배달
* 통신사업자와TV 포탈모두서비스가능(Presence, Voice/Video conferencing, Channel Presence, Chatting, etc.)
* 통신사업자의차별화포인트: KT 가입자간Community TV 서비스에서Voice/Video conferencing의QoS 보장가능(KT IP망과연동)
Jan이보고있는채널= VT4
각Buddy의Channel Presence 정보도서버에서알고있어야함.
그림바꿀것White paper껄로
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버디관리: PC에서Web으로
Network Operator
blendedhurricane
blendedhurricane
zidanevslagalaxy3
Community TV Server
(Network operator)
Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote
IP-TV
Headend
blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote
그림6
Live TV Program
1107378_L1
Affinity Group의Community Portal 카페생성과Buddy 관리(추가, 삭제), Personal Avatars/Emoticon 관리는PC로웹인터페이스로수행함.
zidanevslagalaxy3
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Business Model: 유료서비스
Network Operator
blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
Broadcaster
Community TV Server
(Network operator)
Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote
IP-TV
Headend
blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote
그림6
그림6
Advertise Emoticon in Overlay
축구동호회(붉은악마)의
TV Community
Live TV Program
.Basic Package: Monthly fee-Voice Communication
-Basic Avatar Packs
-Basic Emoticon Packs
-Community Management Support .Feature-based-Avatar 유료구매-Emoticon 유로구매-Voice Masking 유료구매
.Per-Use Basis-Pay for communication
-Pay for number of emoticon sent
-…
헤딩
패기
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Business Model: Emoticon Advertisement Revenue
Network Operator
blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
그림6
Broadcaster.Advertisement Revenue
.Interactive TV: SMS, Betting
Viewer 1
Viewer N
blendedhurricane
zidanevslagalaxy3
광고주
$$
30초광고
Network Operator
blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
Broadcaster.Advertisement Revenue
.Interactive TV: SMS, Betting
Viewer 1
Viewer N
Community TV Server(Network operator)
Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote
IP-TV
Headend
blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote
그림6
그림6
cass
cass
Advertise Emoticon in Overlay
cass
cass
광고주
$$
광고
이모티콘
축구동호회(붉은악마)의
TV Community
Live TV Program
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Community TV (AmigoTV) Architecture
AmigoTV architecture
AmigoTV detailed architecture
.XMPP (eXtensible Messaging and Presence Protocol): Session management, Presence and Instant Messaging
.RTP for voice
.RTP reflector server reflects the sent auto streams to all the peers in the session, after which these streams are mixed locally in the client
.SIP for setting up audio sessions with a reflector
Different audio-conferencing topologies
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Community TV
.MyOwnTV
.Alcatel이개발한TV기반의Community Service.
.AmigoTV는Community Buddy들의방송화면에개인의아바타, 이모티콘, 채팅내용을오버레이시켜Buddy들간에통일채널방송을보면서자신의감정을표출하거나통신할수있는서비스임.
.즉배경에해당하는방송컨텐츠는방송사의컨텐츠임.
.MyOwnTV는개인이컨텐츠를Community에제공하는서비스임.
.2005년10월에스페인에서시연함.
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Community TV: MyOwnTV
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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Caller ID (IPTV + Voice)
callerID
You are watching TV at home and the phone rings.
A caller ID flashes on the screen and, because you see it is someone you don’t want to speak to (the so-called ‘Mr. Kim’) you forward the caller .with a click on the remote control .to voice mail.
Alternatively (if it wasn’t Mr. Kim), this call could be directed to your phone or taken on the remote control itself.
.TV screen shows Caller ID information.
.Consumers control the voice call with a remote controller.
.IMS 기반
.PSTN/Parlay 기반
homeipphone
remotecontrol
Title: IPTV 서비스의진화-Personalization, Community and Communication Service
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gangchon_cc13
car_Grandeur
Follow Me TV: IPTV + Wireless (WiBro)
followmtvhandheld2
house
Little
blendedhurricane
Little
RAS
ACR
STB
dslaccessnode1-s
TPS
RG
7450_blue
ADSL2+
7450_blue
그림10 copy
blue drum
blue server
IP-TV Headend
IMS
(P/I/S-CSCF
, HSS, HA)
SGW/TGW
Public Internet
Residential TPS Services
Mobile TPS Services
DSLAM
Metro Ethernet
BRAS
그림11 copy
Value-added
Services
Application Services
blue drum
blue server
AS
blue drum
blue server
N-PVR server
blue drum
blue server
blue drum
blue server
IP/MPLS
Core
RAS
followmetvcarsm
Little
1. Live TV (Multicast)
2. Pause
3. Play
4. Time-Shift TV (Unicast)
5. Pause
6. Play
7. Time-Shift TV (Unicast)
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Family Finder
.Appeals to consumer safety needs.
.Can provide alerts, warnings about any inter-personal or local area event
.Uses existing cell phone location technology.
.Low investment to deploy.
.Just another Multimedia “Channel”
familyfinderfullscreen
Ann is here.
Familyfinder menu
Consumers can locate family and friends from their TV, via loved ones cell phone.
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Location Based Service
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유무선통합메신저
videophone
PSS
(NoteBook)
PB170003
SIP Phone
STB
PC
GW
POTS
Wireline IP access
(xDSL, FTTH)
HGW
RAS
PSS (PDA)
UE
WiBro
3G
Premium IP Core
(IP/MPLS)
NACF
AN
SER
ACR
GGSN
RACF (PDP)
DHCP, AAA, Subscriber Profile DB
유무선통합메신저
서버
msn
msn
msn
msn
msn
msn
PC
TV
SIP Phone
Any Device-to-Any Device.SMS, MMS
.Chatting
.VoIP or SIP Call
.Voice and/or Video Call
Fixed
Wireless
예) Lucent Active Phonebook, KT U2 Messenger
