Transcript
IPTV의새로운서비스모델: Personalization, Community and Communication Service
2006년6월13일
Dr. Jangwoo Son
02-3444-5747/010-3460-5747
son@netmanias.com
https://www.netmanias.com
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
2
Contents
.IP-TV 서비스의진화
.IP-TV
.Personalization: My Own Mosaic Channel, Content Sharing (MyOwnTV)
.Community: AmigoTV, KT TV 메신저, Active Phonebook
.Communication: TV 메신저, MMoIP, Click-to-Call, Caller ID
.FMC (유무선융합): FollowMeTV, Family Finder, MapWeb(iLocator), TV 메신저
IPTV 서비스의진화: Personalization, Community and Communication Service
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
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3
IP-TV의차별화전략
.Bundling Service로만은MSO의TPS Service와차별화가안됨.
HFC
MSO
xDSL/FTTx
Telco
.Service Bundling
.Single Bill
.Discount
.Single Contact Point
.Service Bundling
.Single Bill
.Discount
.Single Contact Point
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
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Interactive Data Service ?: Me Too …
TV SMS
1연동형 헥사-게임화면
potal_weather_01
데이타방송포털
CATV Interactive Data
1 세대Interactive TV: Traffic, Weather, Background Information Retrieval, Voting, Betting
Interaction between viewer and broadcaster.
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
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IP TV 서비스의진화방향
110601020289_1
photos
wedding
Contents Sharing
(Photo, Home Movie)
callerID
Instant Messaging
(IPTV + Data)
familyfinderfullscreen
Ann is here.
followmetvcarsm
Follow Me TV
(IPTV+Wireless)
Family Finder
(Presence + Data)
9
Time-Shift TV/PVR
blendedhurricane
Interactive TV
(IPTV + Data)
pop_300_2
Personalized Screen Mosaic
(Channel Guide)
followmtvhandheld2
epg_search
Program/Movie Search
2 세대
Personalization, Community, Communication
3 세대
Wireline + Wireless
(IP-TV + IMS)
Caller ID (IPTV + Voice)
1
Multi-camera broadcasts
Title: IPTV의새로운서비스모델
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Company: NetReference CO., LTD.
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CATV, Satellite TV: Screen Mosaic (Visual Channel Guide)
16-channel digital bouquet
blendedhurricane
Sky Active mosaic contents screen
.Cable TV, Satellite TV: 디지탈화(디지털방송용RF BW 증가)로채널수가100~200개에이름.채널수의증가와Channel Zapping Time (Decoding Delay)으로인해시청자가Channel Surfing하는것은매우불편함.간편하게채널별방송영상을탐색하기위해Screen Mosaic 서비스를제공함(Channel 1: Mosaic Channel)
영국CATV, Satellite의Mosaic Channel
(사업자가채널선정)
pop_300_2
한국강남케이블TV
(사업자가채널선정)
Title: IPTV의새로운서비스모델
netmanias
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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IP-TV: Personalized Screen Mosaic (Channel Guide)
.More intuitive and personalized TV channel navigation
.IP-TV Solution:-가입자가자신이선호하는채널을등록하여가입자별로Mosaic channel에서로다른채널영상이제공됨.-PiP의응용임. 소리는따라다님.
CH1
CH5
CH10
CH13
CH20
CH6
CH7
CH17
CH45
CH70
Subscriber A’s Mosaic Channel
Subscriber B’s Mosaic Channel
Me Too and More (Value Added: Personalize)
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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1. PVR (personal video recorder) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience.
2. With a PVR, the power to watch what subscriber want, when subscriber want is literally at subscriber’s fingertips.
3. Digitally record up to 70 hours of subscriber’s favorite programming, record two shows at once, pause and rewind live TV and much more -it\'s all as simple as the touch of a button on your remote control.
1. US Cable
-COX DVR service (Explorer8000, Time Shift TV: 1 hour live TV buffer, 50 Hour Recording): Service fee $9.99/mon. , DVR rental $3.50/mon.
-Comcast DVR service (80 GB storage in STB): Service fee $9.95/mon., DVR rental $5/mon.
2. US Satellite: DirecTV DVR service (70-hour storage in STB), Monthly fee $5.99
* 상기이용료는DVR기능에대해만추가로지불하는요금임.
* 2005: 8% of U.S. households have a DVR. 올해말까지10%로예측
2
Time Shift TV: Pause, play, rewind, fast forward live TV
PVR: PVR lets subscriber record without tapes, timers or a VCR
7
HDD (80GB)
All Channels
CATV, Satellite TV: Time Shift TV/PVR
.What is this?
.Service Case Study
1
4
5
Play
Pause
Play
8
6
7
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
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CATV, Satellite TV: Multi-Room DVR
tech_house_med3
Recording Program
multiroomDVR_pr1
http://www.parksassociates.com/press/press_releases/2005/mltrm_DVR.html
.What is this?
.Service Case Study
.Market Forecast
1. 댁내에하나의PVR STB를두고이를통해다른복수대(2~3)의TV에서녹화된TV Program이나DVD, Home Movie, Photo, MP3 등의Contents를공유할수있는서비스
2. 이용자측면에서는각각의TV에PVR STB가연결되어있는것과등가로보이나, 하나의STB를제외한나머지STB는PVR이없는저가형STB (Client)임.
MRDVRPriceButton
Time Warner Telecom’s Multi-Room DVR
1. US Cable
-Time Warner Cable: Monthly fee $6.95 (DVR은별도) (STB: Motorola)
-BandBroadband: Monthly fee $21 (STB: Digeo)
http://www.timewarnercable.com/stjohn/products/dvr/multiroomdvr.html
Multi-Room DVR (STB) Products
1. S-A:
2. Motorola: Explorer 8300 MR-DVR
3. Digeo: Moxi
-160GB, Two TV
-Time Shift TV: 30-minute live TV buffer
-구매: $649, 임대: $21/mon.
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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IP-TV: Network-based Time-Shift TV/PVR
house
TV
Time shift TV/N-PVR Servers
IP STB
그림11 copy
Access Network
BRAS
IP Core Network
IP-TV Encoder/Streamer
IP-TV Headend
Multicast (PIM, IGMP Multicast: Live Broadcast)
Unicast (RTP, RTSP)
9
No HDD
Unicast
Multicast
Multicast
..No HDD needed inside the settop boxes
..The storages are in the n-PVR server farm. .Flexible to add/modify the amount of storage per user
..A home can watch the live broadcast show and the stored video at the same time.
house
TV
IP STB
그림11 copy
9
No HDD
Unicast
Me Too and More (Value Added: Network-based)
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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IP-TV: Network-based Time-Shift TV/PVR
VDSL,
Ethernet,
FTTH
1107378_L1
Home
RG
DISH 811
Voice
Internet
IP Network
IP-TV
IP-TV: ME TOO and MORE (Network-based)
n2o_1412_273812_3?1140061376
blue drum
N-PVR Server
IP-TV Headend
1107378_L1
PC
3G
WiBro
Recording 선택
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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PoD (Program on Demand)
.축구: 1 경기당0.99 유로
.Big Brother: 무료
house
TV
PoD Server
(일반VoD 서버임)
IP STB
그림11 copy
Access Network
POP1
IP Core Network
Versatel
IP-TV
Headend
9
Unicast
Multicast
Multicast
PP
MPEG2
4Mbps
POP2
POP3
POP3
광고제거된, 프로그램만있는MPEG2 file (4Mbps)
Live soccer program
7:00PM
10:00PM
5~10min.
광고제거된MPEG2 (4Mbps) file 생성
5~10min.
4 대POP의PoD server로전달
PoD 시청
Program 1
Program 2
Program 3
Program 4
Program 5
Versatel PoD
* 개인용Storage 필요없음
.Service Case Study
.Live 방송이끝난후가입자가원하는시간에프로그램을시청할수있는Unicast 서비스
.VoD service와같은로직임.
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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house
house
Family TV: Network-based Contents Sharing
house
STB
RG
blue drum
blue server
IP-TV Headend
SGW/TGW
Public Internet
Value-added
Services
Application Services
blue drum
blue server
Contents Sharing Server
blue drum
blue server
blue drum
blue server
Contents Sharing
(Photo)
Contents Sharing
(Home Movie)
blendedhurricane
wedding
blendedhurricane
wedding
그림11 copy
blendedhurricane
photos
STB
RG
그림11 copy
STB
RG
그림11 copy
.post your own content
.invite your own audience, your community
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
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CT-32Z31HD4
우리가족
철수의가족TV/동영상
2005년스키여행
유학간막내동생
할머니, 할아버지
2005년가족여행
동영상
포토앨범
가족찾기
게시판
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
철수의가족TV
동영상
포토앨범
가족찾기
게시판
우리가족
2005년스키여행
유학간막내동생
할머니, 할아버지
2005년가족여행
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
16
CT-32Z31HD4
우리가족
철수의가족TV
2005년스키여행
유학간막내동생
할머니, 할아버지
동영상
포토앨범
가족찾기
게시판
2005년가족여행
외할아버지댁으로줄발
첫째가강아지를좋아해
곤히잠든우리아가들
아빠와막내
우리첫째2:8 가름마
Title: IPTV의새로운서비스모델
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Company: NetReference CO., LTD.
NetReference Confidential
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CT-32Z31HD4
Video Clip
동영상
Title: IPTV의새로운서비스모델
netmanias
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Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
포토앨범
사진
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
영희
현재위치: 서울시강남구강남역4번출구주변
철수의가족TV/가족찾기
딸: 영희
아들: 준기
문자보내기
SEND
동영상
사진첩
가족찾기
게시판
[To 영희] 7:00까지집으로와요.
Family Finder
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CameraTV
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
c_tt_06_0101_R00002_0_1098967040671
해운대
332008
332008
332008
332008
332008
332008
332008
332008
332008
332008
Server_b
MOMS Manager
MOMS
Hlr2-s
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
CT-32Z31HD4
c_tt_06_0101_R00002_0_1098967040671
Hlr2-s
Hlr2-s
Hlr2-s
Hlr2-s
Hlr2-s
MOMS
태풍의%20길목에%20선%20독도
Camera TV
그림11 copy
Overlay Multicast
1. TV Cafe/CameraTV 접속하여
해운대라이브캠을선택
2.이용자주소정보,Camera 주소정보
3. MOMS Provisioning Info.
4. Streaming
332008
Live encoding
and streaming
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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NetReference Confidential
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CT-32Z31HD4
철수의CameraTV
분야별보기
신규카페
카메라찾기
녹화하기
내카메라모두보기
태풍의%20길목에%20선%20독도
독도라이브캠
독도해양청제공
경포해수욕장라이브
강원도청제공
05
설악산라이브캠
설악산국립공원제공
20040518095131_0951
서울시청앞광장
서울시제공
818278
경부톨게이트
도로공사제공
hhh
우리호프집라이브
KT 서비스
6b
하와이와이키키라이브
하와이관광공사제공
CameraTV
강원도
Title: IPTV의새로운서비스모델
netmanias
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
CameraTV
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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Camera TV
CT-32Z31HD4
태풍의%20길목에%20선%20독도
CT-32Z31HD4
CT-32Z31HD4
CT-32Z31HD4
yyy
6b
독도라이브
우리호프집라이브
하와이지금
818278
경부고속도로톨게이트
Title: IPTV의새로운서비스모델
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
동건의친구TV
SBS
X 맨
효리
coming200510140705480
MBC
철수
KBS1
창모
영희
SBS
주말연속극영심이
X-MAN
KBS 뉴스
n2o_1412_273812_3?1140061376
보아
MBC
boa
주말연속극영심이
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
동건의친구TV
SBS
X 맨
보아
coming200510140705480
철수
KBS1
창모
영희
KBS 뉴스
n2o_1412_273812_3?1140061376
MBC
SBS
주말연속극영심이
X-MAN
효리
boa
MBC
주말연속극영심이
동건이가대화상태로효리를선택함
Title: IPTV의새로운서비스모델
netmanias
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
동건의친구TV
SBS
X 맨
coming200510140705480
철수
KBS1
창모
영희
KBS 뉴스
n2o_1412_273812_3?1140061376
효리에게쪽지를보냈고수락대기중입니다.
SBS
X-MAN
보아
MBC
주말연속극영심이
효리
boa
MBC
주말연속극영심이
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
27
CT-32Z31HD4
동건의친구TV
SBS
X 맨
coming200510140705480
철수
KBS1
창모
영희
KBS 뉴스
n2o_1412_273812_3?1140061376
효리의TV 화면
동건님이SBS채널초대를하였습니다. 수락하시겠습니까?
예
아니오
SBS
X-MAN
보아
MBC
주말연속극영심이
효리
boa
MBC
주말연속극영심이
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
동건님이SBS채널초대를하였습니다. 수락하시겠습니까?
예
아니오
효리의TV 화면
채널동기화
아바타Display
전체화면& 아바타Display
MBC
.
동건의TV 화면
n2o_1412_273812_3?1140061376
coming200510140705480
SBS
n2o_1412_273812_3?1140061376
coming200510140705480
SBS
효리가수락함
Title: IPTV의새로운서비스모델
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Date: 2006-06-13
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Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
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CT-32Z31HD4
n2o_1412_273812_3?1140061376
coming200510140705480
단문메시지
동건: 유재석너무웃겨~~~
SBS
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
30
CT-32Z31HD4
n2o_1412_273812_3?1140061376
coming200510140705480
단문메시지
SBS
유재석너무웃겨~~~
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
31
CT-32Z31HD4
coming200510140705480
동건: 그래^^
SBS
효리:내일만날까?
동건:그래^^
문자채팅
021015000120041201537_42_1
예) 광고시간: 채팅창을확대
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
32
CT-32Z31HD4
114681219356_20060505
효리의TV 화면
2. 채널동기화
1. 동건채널변경(SBS.MBC)
동건의TV 화면
114681219356_20060505
coming200510140705480
MBC
coming200510140705480
MBC
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
33
Community TV
붉은악마
라이브TV
방송편성표
동영상
사진모음
logo
게시판
공지사항
5월26일보스니아전자원봉사자모집
이제2006 독일월드컵첫경기인토고전이20여일앞으로다가왔습니다. 지난2002년미처이루지못했던우리들의꿈을위해그리고
-라이브TV 및편성표
-동영상및사진공유
광고
붉은악마> 방송편성표2006.5.23
logo
월드컵평가전: 한국vs. 세네갈
20:30
21:00
21:30
22:00
22:30
23:00
19:30
20:00
정규
방송
박지성특집
2002년월드컵하이라이트
치어리더댄스모음
방송편성표
정규방송채널또는커뮤니티에서보유한동영상을이용하여자체방송편성표(EPG)를제작하고, 회원들이라이브TV를함께시청
붉은악마
coming200510140705480
cass
라이브TV
광고
방송시청회원들대상으로이모티콘을이용한광고제공
커뮤니티내자체해설가능(It’s great fun!)
광고
프로그램사이에광고삽입가능
커뮤니티대상으로의광고는기존의불특정다수대상으로의광고에비해매우효율적
비정규방송의경우Overlay Multicast를이용한
커뮤니티별Live TV 서비스제공
박지성파이팅! ~~~
단문메시지
방송중이벤트
회원들은단문메시지보낼수있음
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
34
Business Model: 유료서비스
Network Operator
blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
Broadcaster
Community TV Server
(Network operator)
Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote
IP-TV
Headend
blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote
그림6
그림6
Advertise Emoticon in Overlay
축구동호회(붉은악마)의
TV Community
Live TV Program
.Basic Package: Monthly fee-Voice Communication
-Basic Avatar Packs
-Basic Emoticon Packs
-Community Management Support .Feature-based-Avatar 유료구매-Emoticon 유로구매-Voice Masking 유료구매
.Per-Use Basis-Pay for communication
-Pay for number of emoticon sent
-…
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
35
Business Model: Emoticon Advertisement Revenue
Network Operator
blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
그림6
Broadcaster.Advertisement Revenue
.Interactive TV: SMS, Betting
Viewer 1
Viewer N
blendedhurricane
zidanevslagalaxy3
광고주
$$
30초광고
Network Operator
blendedhurricane
zidanevslagalaxy3
blendedhurricane
zidanevslagalaxy3
Broadcaster.Advertisement Revenue
.Interactive TV: SMS, Betting
Viewer 1
Viewer N
Community TV Server(Network operator)
Kreatel%2520IP-STB%2520with%2520remote
Kreatel%2520IP-STB%2520with%2520remote
IP-TV
Headend
blendedhurricane
zidanevslagalaxy3
Kreatel%2520IP-STB%2520with%2520remote
그림6
그림6
cass
cass
Advertise Emoticon in Overlay
cass
cass
광고주
$$
광고
이모티콘
축구동호회(붉은악마)의
TV Community
Live TV Program
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
36
Caller ID (IPTV + Voice)
callerID
You are watching TV at home and the phone rings.
A caller ID flashes on the screen and, because you see it is someone you don’t want to speak to (the so-called ‘Mr. Kim’) you forward the caller .with a click on the remote control .to voice mail.
Alternatively (if it wasn’t Mr. Kim), this call could be directed to your phone or taken on the remote control itself.
.TV screen shows Caller ID information.
.Consumers control the voice call with a remote controller.
.IMS 기반
.PSTN/Parlay 기반
homeipphone
remotecontrol
Title: IPTV의새로운서비스모델
netmanias
Version:
Date: 2006-06-13
Pages: /37
Company: NetReference CO., LTD.
NetReference Confidential
Document ID:
37
gangchon_cc13
car_Grandeur
Follow Me TV: IPTV + Wireless (WiBro)
followmtvhandheld2
house
Little
blendedhurricane
Little
RAS
ACR
STB
dslaccessnode1-s
TPS
RG
7450_blue
ADSL2+
7450_blue
그림10 copy
blue drum
blue server
IP-TV Headend
IMS
(P/I/S-CSCF
, HSS, HA)
SGW/TGW
Public Internet
Residential TPS Services
Mobile TPS Services
DSLAM
Metro Ethernet
BRAS
그림11 copy
Value-added
Services
Application Services
blue drum
blue server
AS
blue drum
blue server
N-PVR server
blue drum
blue server
blue drum
blue server
IP/MPLS
Core
RAS
followmetvcarsm
Little
1. Live TV (Multicast)
2. Pause
3. Play
4. Time-Shift TV (Unicast)
5. Pause
6. Play
7. Time-Shift TV (Unicast)