Transcript
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wCC Trial overview
2011-12-08
Cautionary Statement -BT\'s 21st Century Network is still in the process
of development and the subject of consultation.
The information in this presentation may be subject to change.
title
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Agenda
.Business objective of Wholesale Content Connect
.Market trial scope & objectives
.Architectural overview of trial
.Customer support for trial
.Next steps
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What is Content Connect?
.Content Connect is a wholesale video distribution product including:-
.Video Streaming & Download
.Broadcast TV over Broadband
.ISPs buy Content Connect, add their own capabilities and sell services to CSPs
.We will reduce the cost of delivering videos by hosting them closer to the EU inside our network
.And provide aggregation and facilitation services to make this all happen smoothly
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Q1 2009
Q3 2009
Q2 2010
Proposed timeline for wCC development
IPstream Market Trial
wCC on IPS Connect launched
wCC on WBC launched
Broadcast TV product launched
wCC on LLU Data Centre Interconnect launched
wCC on LLU Exchange Interconnect launched
Q3 2010
Timescales are driven by Market Demand
Target for 1stEU on trial,30/1/09 TBCTarget for trial start 2000 EUs on trial, February TBC
wCC on IPS Central Plus launched
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wCC Trial objectives
.Show wCC works end to end
.Allow you to steer our development priorities
.Test and develop commercial model with the Content Provider
.Understand what your cost savings will be
.Test the fault resolution process between BBC, BT and ISPs
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wCC Trial scope
.Trial will last 3 months
.BBC’s iPlayer is confirmed as content
.We’ll deliver content over the Internet so there is no need to deploy a PTA solution
.Available nationally on IPstream Centrals, IPS Connect and WBC
.Trial will be transparent to EUs, iPlayer experience will be the same for EUs on or off the trial
.We’ll support both Video Streaming and Download
.Unicast content delivery, no multicast features in scope
.For the trial onlywe will support both PTA and L2TP
.For the launch product L2TP can only be supported over the Internet, this will not provide ISPs with cost savings
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ISP input to trial
.No charge for ISPs content delivery from wCC in trial
.BT Wholesale will charge ISPs as normal for Centrals bandwidth during trial
.Target 2000 EUs for trial
.Split fairly by ISP
.ISPs to provide specific IP address ranges for trialists
.Confirm trial objectives & business scenarios for trial
.Trial data from BTW, CSPs & ISPs will be pooled anonymously and shared among participants
.Produces statistically strong sample
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Steering our development priorities
.We have produced a set of business scenarios (~20, in appendix) for market & internal trials (preparation for market trial)
.We would like to confirm their validity with you
.You can follow up this call with your feedback on scenarios
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BT CDD Capability
BBEU Access
EU
Content
Download
BT WCC Product
CSP
ISP
Contract for access to WCC content
Content Uploadand Management via WCC
CSP
Billing and Reporting
WCC Service Architecture
MW-9
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cloud
MW-10
WCC Network Trial Architecture
DSLAM
5023RTG
TV_set_top
PC_r
BB End User
BT Voyager USB Modem
BBC
PPP path
DSLAM
BRAS PoP
cloud
ISP Network
Internet
Main Origin Server
CDD LAN
CDDMgmt
Test Origin Server
DSLAM
5023RTG
TV_set_top
PC_r
BTW Test End User
BT Voyager USB Modem
DSLAM
Test BRAS
BBC CDNs
Content Cache Nodes
CDDHead Node
Trial Reports
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cloud
MW-11
BBC Content Ingestion (iPlayer)
BBC
Internet
Main Origin Server
CDD LAN
Content Cache Nodes
CDD
Head Node
CDDMgmt
Test Origin Server
Content pulled into BT CDD
Dynamic Content Ingest (EU demand)
Assume access to entire iPlayer content library
Transparent EU access to BBC content
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cloud
MW-12
EU Content Delivery
5023RTG
TV_set_top
PC_r
BB End User
BT Voyager USB Modem
BBC
PPP path
cloud
ISP Net
Internet
Main Origin Server
CDD LAN
Service Engines
CDDMgmt
Test Origin Server
BBC CDNs
Transparent EU access to iPlayer content
EUs with IP address from agreed CIDR address blocks redirected to BT CDD
Redirected EUs served from CDD Service Nodes
CDDHead Node
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MW-13
.Agree with BTW number of trial EUs
.Select suitable CIDR address block
.Agree with BTW mechanism for notifying changes
.Agree customer support processes BBC-ISPs-BTW
.How to identify if EU has a problem and they are on trial
.No change to ISP DNS
.No change to ISP RADIUS
ISP Actions for the WCC Trial
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wCC changes customer support relationships
BB Today:
CSP
BTW
EU
ISP
wCC:
CSP
BTW
ISP
EU
Today without wCC.No commercial relationshipbetween CSP and BTW & ISPsWith wCC
.There is now a commercialrelationship between CSP, BTW& ISP
.Therefore more complex customersupport relationships
.One purpose of trial is to define these processes
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In summary key updates since 5thNovember presentation
.Trial now available on L2TP, as well as, the PTA configuration
.Can trial on IPstream Centrals, IPS Connect and WBC
.For the launched wCC L2TP can only be supported over the Internet, this will not provide ISPs with cost savings
.BBC iPlayer will be trial content
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Next steps
.ISPs to provide feedback on business scenarios
.ISPs to confirm trial participation
.Set up 1:1 bi-laterals as required with BTW
.Contact Ryan Hardy (07718 630805, ryan.hardy@bt.com) or Consult 21
.Target dates
.First EU on trial, 30/01/09
.~2000 EU on trial, February 09
.Mid trial review, April 09
.Trial end, May 09
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Appendix
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No.
Scenario Title
As a …
I want to …
so that …
Acceptance Criteria
1
CSPs provision
BBC
I want to be provisioned on the CDD platform
I can take part in the internal trial
Is there a network connection between CDD & BBC content origin server?Does CDD cache/store content which can be viewed by a simulated EU?
2
EU provision
BT friendly EU
Provision up to 20 real BT employee EUs on the platform (employees are working on Raven)
They can take part in the trial
Have ~20 BT employees been configured on trial system by 19thDec 08. Note: there is no geographic coverage limit
3
MIS reporting
BTW & CSP
Have MIS reports
I can see how wCC performs
Can Proof of Concept team extract MIS from wCC?
4
Improving internal trial setup for EUs
Naive trialist
Join the WCC trial
I can join the BTW WCC trial without having to modify my PC configuration
EUs do not need to reconfigure their PC IP addressing to join trial
Internal trial (in preparation for market trial) business scenarios
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No.
Scenario Title
As a …
I want to …
so that …
Acceptance Criteria
5
ISP provision
ISP
To be provisioned onto wCC external trial
I can take part in the external trial
Have I working physical connection to wCC & my network?
6
BBC provision
BBC (CSP)
To be provisioned onto wCC external trial
I can take part in the external trial
Have I working physical connection to wCC & my iPlayer origin server?
7
EU selection for trial
BTW product mgr
have ISPs select up to 2000 EUs in total for market trial
so that we have sufficient level of usage to prove wCC in trials
Have ISP provided up 2000 EUs to BT Wholesale for trial?
8
EU selection for trial, BTWS design
ISPs
BTWS to provide a design so that I can identify up to 2000 EUs (total for all ISPs) for market trial
so that we have sufficient level of usage to prove wCC in trials
Has BT wholesale provided a practical way for ISPs to provide EUs to trial?
9
Trialist provision
ISP
I want my trialist EUs provisioned onto wCC external trial
so that EU can take part in trials and prove wCC works
All ISP trialists provisioned onto wCC
10
EU Access to iPlayer content
EUs
to be able to direct EU (transparently to EU) to iPlayer content on the wCC
EU can watch iPlayer content on wCC
Can EU watch BBC iPlayer content transparently, having exactly the same experience as EU not on trial?
Market trial business scenarios (1)
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No.
Scenario Title
As a …
I want to …
so that …
Acceptance Criteria
11
Trial T2R processes
BTW CS Operations, BBC, ISPs
have agreed T2R processes to manage EU effecting faults & non service effecting faults E2E
if there is a EU effecting or service affecting fault the overall performance of wCC is no worse than current iplayer/BB service
Are there agreed T2R processes E2E between BTW, ISPs & BBC?Do we have alarm monitoring on the trial?Do we have test & diagnostics for the trial?Do we have performance management for the trial?Do we have capacity management for the trial
12
Content Security
ISP, CSP & WCC in life product manager
Ensure that the platform is secure from unauthorised access
CSPs & ISP\'s are confident that BT\'s wCC platform is secure from unauthorised access and violation.
1. has BT ensured the integrity of the content between ingestion, storage and delivery2. is the platform secure from external & internal access from un-authorised people and software3. are all access and unauthorised accesses logged within the system
13
1 EU watching ingested content
ISPs/Eus
send streamed or download and play iPlayer content ingested on wCC to EU on trial
EU can watch content
1 EU on trial can select & watch streamed iPlayer content. Target date 30/1/09 TBC1 EU on trial can select & watch download and play iPlayer content. Target date 30/1/09 TBC
Market trial business scenarios (2)
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No.
Scenario Title
As a …
I want to …
so that …
Acceptance Criteria
14
2000 EUs watching ingested content
ISPs/EUs
send streamed or download and play iPlayer content ingested on wCC to 2000 EUs on trial
They can watch content
2000 EUs on trial can select & watch streamed iPlayer content. Target date February TBC
15
EU Access rights
CSP
prevent EU\'s accessing content outside the geographic region where the rights are geographically restricted
we can protect the rights acquired by the BBC
Can BBC iPlayer content only be viewed in UK?
16
ISP MIS
ISP
Simple analysis of the wCC platform to enable me to manage EU\'s access to content stored on WCC
the ISP can perform self analysis of their EU usage,
MIS reports “out of the box” from wCC with minimal manipulation of reports by BT
MIS delivered by most practical mechanism (e.g. e-mail)
Market trial business scenarios (3)
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No.
Scenario Title
As a …
I want to …
so that …
Acceptance Criteria
17
CSP MIS
CSP
Simple analysis of the wCC to enable me to manage my content library, royalty payments (if applicable), and maximise the return on the content hosted on the platform
the CSP can perform self analysis of their content and usage
MIS reports “out of the box” from wCC with minimal manipulation of reports by BT
MIS delivered by most practical mechanism (e.g. e-mail)
18
Billing
BTW & ISPs & CSPs
Show that an accurate bill can be prepared based on usage in trial.
ISP can see what savings they would have made is wCC was a launched product
Can an ISP manual bill for wCC be produced based on estimated usage of external trialists.
Can an accurate ISP bill for wCC be Note: No change to ISPs content delivery from wCC in trialBT Wholesale will charge ISPs as normal for Centrals during trial
Market trial business scenarios (4)