Transcript
Transforming the way
people watch TV
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Nokia Siemens Networks Ubiquity Multiscreen TV Platform
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All information are available under the following link:
www.nokiasiemensnetworks.com/UbiquityTV
The changing TV landscape offers new revenue
opportunities for managed TV providers
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My Media Experience
. Erosion of voice and
basic data services
. Media over internet
free of charge
. Increasing demand for
personalized services
. Efficiency in media
delivery
. Trusted Partner
. Customer Insight &
Identity Mgmt
. Infrastructure provider
and enabler, QoE
. IT services and
applications cloud
. Offer a compelling and
unified TV experience
everywhere
. Blend TV and telco
services
. Provide access to
managed and un-
managed TV services
Challenges
Web augmented TV
Unique Operator Assets
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Internet TV
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Social networks
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amazon
Downloads
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cinemanow
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€
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Our approach
Transforming the way people watch TV
Unlock Innovation and Accelerate Services
Creation with our Open & Unified Architecture
Accelerating the media revenue generation
. by embracing the way consumers want it
Connected to
social networks
and internet
Variety of
Applications
relevant to
needs
Personalized
service
experience, QoE
Local
eCommerce
Margin
Generator
Up-Sell
Generator
Social
Networking
Chat
Travel
Interactive
Advertising
Messaging
Local
News
Music
(Video &
Audio)
Specialty
TV
Channels
Games
Niche TV
(Multi-
cultural)
Betting
Sales Driver
TV Package &
Top Local TV Channels
Sports
Local
eCommerce
TV
Series on
Demand
Home
Media
Hollywood
Movies
Adult
Apps
Store
Revenue
Use case 1: Personalized Service
Experience
Drive content-, advertising-, interaction
revenue
Experience
Use case 2: Application shop
enabled TV
Drive application revenue
Use case 3: Connected to Social
media and communities
Create customer loyalty
Only a Multi-Service Provider can Offer a
Compelling and Unified Web Augmented TV
Experience Everywhere
At home
Experience
My Media Experience
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In the
office
On the
move
Simplicity
Convenience
Quality
Innovative architecture
Ubiquity Multiscreen TV Platform with the all new client
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Web TV &
media
Local Apps/
IML toolkit
Mobile TV
Unicast
Legacy silos
TV over any
networks
Media delivery
Consolidation
Consistent cross-device
user experiences
Highly personalized
end-user experience
Q1/10
Multiscreen
TV platform
Mobile TV
Broadcast
IPTV/Hybrid
Ubiquity Multiscreen Client
OSS
BSS
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Efficiency
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SDM
IMS
SDF
. Unified multiscreen
architecture
. Apps Innovation
. Connected and social TV
. Portable, high performance
UI & apps for all devices
Increasing simplicity
. Fast, Agile, Flexible and Open
architecture to allow service providers to provide their
customers with highly personalized user experiences
Our Media
Strategy
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Revolutionary new media client
Multi-Network
Open
Multi-device
Bridging managed and unmanaged content access into a single
unified experience . web augmented TV
.Catering for a wider content landscape (local, international, popular and niche)
.Superior managed content experience by blending in related ancillary content
from the web (in-depth reviews, actor profiles, recommendations, blogs…)
Rapid and cost-effective development of features and
applications
. Utilizes Qt Quick and Browser for applications
. Enables leveraging of respective application development
communities
Providing economies of scale through common codebase:
. Easy adaptation to any kind of Linux based end-user devices
. Modular client architecture for flexible and speedy deployments
. Access to wide range of STB’s, ready for next generation
A totally new media experience . new IPTV GUI
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A totally new service experience -
Nokia Siemens Networks Ubiquity Multiscreen TV Platform
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One Media Delivery Solution
Multiple Services
Smart
Devices
Mobile
Internet
PC
Home TV
STB
Any Network
Internet
Social networks
Multi-screen VoD
Catalogue
One subscription,
one bill
Multi-screen Live
Channel Viewing
Variety of applications
Blended Services
Multi-Screen EPG
Browsing & Interaction
Any Device
Game
Consoles etc.
Everywhere
3G/LTE
Internet
WiFi
hot spot
Managed
IP network
Broadcast
network
My personal media
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Uniquely delivering media to the widest variety of
devices from a single service mediation platform
Device neural
Media client for
consistent user
experience
OSS/BSS
Service mediation
Stream
Delivery
Subscription mgt
Distribution channel
management
Content
Management
Mobile TV
Multi-rights
DRM
Web TV
Hybrid
Broadcast
Broadband
Blended
Services
via
SDF
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SDF
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I-CSCF
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S-CSCF
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P-CSCF
IMS
Customer
Insights
Subscriber
Data Mgt
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Content
Live Streams
Internet
Video on
demand
Music
DRM protection
Cost Effective and Agile platform supporting rapid media market evolution
3G/LTE
Internet
Managed
IP network
WiFi hot spot
Broadcast
network
Architecting E2E solution designed to fit market
opportunity
Services
Care
ManagedServices
Training
SystemsIntegration
ProjectManagement
Consulting
Integration
& Trans-
formation
OSS/BSS, CRM
Integration
Network Integration
Business
Opportunity
Market
Assessment
Go-to-market
strategy
Technical
feasibility
Business Case
Business Models
Solution
Develop-
ment
Ubiquity
Multiscreen
TV Platform
Solution Design
Dev. & Integr.
Infr.
Appl.
Mgmt.
Documentation & Enabling
Business
Assurance
Maintenance & Operational
Support
Project / Program Management
Evolution & innovation partnership
Nokia Siemens Networks - unique knowledge and
capability implementing multi-screen strategies
. Communications experience
transformation
. Insight generation
. Data collection and consolidation
Business
Solutions
. Guarantee service roll-out &
quality with service
. with over 20000 professionals
Global
Services
Network
Solutions
. E2E smart networks for Smart
Device Challenge
. Quality of Service Differentiation
to enable a customer and
content aware delivery
Over 2000 consulting
and systems
integration
professionals
worldwide
25 near-shore
centers-of-competence,
together with global
delivery centers
Nokia Siemens
Networks lead in
enabling smart
networks
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Belgacom first multiscreen service based on our
Ubiquity Multiscreen TV Platform
Belgacom TV on PC
€3,5 per month - Dec
PC is like a second TV set, with
access to the Belgacom TV
applications: channels, TV guide,
pause, record (on the PC) and
channel packages
Source: Belgacom PR Sept 10th
3D Demo . Oct
Free of charge
Belgacom will offer a demo channel
with movies (and trailers) in 3D and
exclusive 3D content.
Belgacom TV catalog
on PC . Nov
€2 to €5 per film
Video on demand also in web, 200
movies, 24 hour rental, payment twith
elephone bill, by credit card or
PingPing (SMS)
Remote recording .
Dec, Free of charge
Belgacom TV customers will be able
to program their decoder remotely via
their mobile or their pc for later
viewing.
Belgacom 11/Jupiler
Pro League on PC &
mobile . Oct
€3.49 per match
Belgacom 11 (the football channel of
Belgacom TV) will also be available
on other screens besides the TV
screen, also for customers who do not
have a subscription to Belgacom TV
Belgacom first to launch live multiscreen services
for IPTV, PC’s and smart devices!
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“Having used the Nokia
Siemens Networks IPTV
solution since 2006, we
are very satisfied with its
advanced functionalities
and reliable
performance, which all
add up to a superior TV
experience for our
customers. During that
time, Nokia Siemens
Networks has
repeatedly
demonstrated its
world-class expertise
and support, and
proven its long-term
commitment to our
business objectives
and vision.”
“There is a growing demand
for a superior TV experience
that allows a high degree of
interactivity and
personalization,”
“In addition to enabling a new
and intuitive PVR service, the
open environment of Nokia
Siemens Networks’ multi-
screen IPTV platform allows
us to work with independent
developers to offer new
applications that satisfy the
changing needs of our
customers.”
Damon Dutz, president of
HickoryTech’s Consumer and
Network Solutions Division
HT 208-Black
Belgian Pro League football
to TV, PCs, smart devices
“ Considering the immense
popularity of football in the
country, we felt that there
could be no better content to
start with than the Jupiler
League football. With the
introduction of multi-screen
TV services in the country next
year, we aim to place greater
control in our viewers’
hands over the choices of TV
content and devices on
which to access their
preferred content.”
Michel Georgis, senior vice-
president, head of customer
business unit at Belgacom.
belcacom
End-to-end solution for seamless multi-screen
experiences
“As service providers look to differentiate their multi-screen
capabilities, it will become increasingly important for
end-to-end solutions to encompass both a common back-
end platform to seamlessly share intelligence across
resources, as well as a common front-end to enable
seamless multi-screen experiences. With its Ubiquity TV
solution, Nokia Siemens Networks is demonstrating that it
is among the few vendors that can leverage the
resources to deliver both parts of a complete multi-
screen architecture.”
Yoav Schreiber , Current Analysis
IAR quotes
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Our approach
Transforming the way people watch TV
Unlock Innovation and Accelerate Services
Creation with our Open & Unified Architecture
Transforming the way
people watch TV
NSN-logo_PPT
Nokia Siemens Networks Ubiquity Multiscreen TV Platform
BSO LOGO