Transcript
Jet-Stream
CDNs are core for telcos
ⓒ 1994 - 2010 Jet Stream bv - All Rights Reserved
Company
Founded in 2002, CDN technology development experience since 1996
Over 25 deployed CDNs for CDN operators, cable- mobile- telco- operators, hosting companies and broadcasters
Independent, privately owned, protable, no debts, fast growing
CDN industry vision & technology leader
Partners: IBM, Ericsson, Edgeware, Microsoft, Adobe, Wowza
The company’s mission is to help telco customers to save money by ofoading trafc, to monetize CDN services and accelerate premium web, mobile, IPTV and OTT content
Company
Awards
#10 in Deloitte Fast50 for fastest growing BeNeLux technology company
Best European CDN, Streaming Media Magazine Readers’ Choice Awards
#1 in Emerce top 10 for best brand / expertise / reliability in streaming industry
Two accenture awards for most innovative technology and service
Streaming Media Dream Team, Streaming Media Magazine
#88 in Deloitte Fast500 for fastest growing EMEA technology company
StreamZilla Triple A+ Global Performance status awarded by Keynotecom
StreamZilla
#1 CDN in Europe, 100% owned by Jet-Stream
Protable, fast growing, premium brand EU Streaming CDN
VideoExchange powered, e-commerce driven, outsourced infrastructure
+4 Billion streams per year, $2million revenue, 40% margin
2FTE operation: efcient to the bone!
+450 premium content customers: sports clubs, enterprises, publishers, broadcasters, studios, video producers, web companies, global brands, religion, automotive No adult
We know on a daily basis what it takes to deploy, operate and support a CDN
StreamZilla
Leadership
Vision leader: CDN market research, publishing, consulting
Innovation leader: R&D of next-generation CDN technologies
Market leader: licensing of CDN technology to the industry
Longest track record in this industry
Largest installed base: more deployments than all other vendors together
Commercially successful
Strategic market leading system integration & technology partners
CDN federation standardization
Consumers want total freedom in accessing content
Anywhere: living room, ofce, on-the-go
Any device: TV, PC, console, tablet, phone, gadgets
Any time: live and VOD, no downloading but instant play
No more walled gardens
The best of the web: open access to any content
The best of premium: high quality content, high quality delivery
Zeitgeist
Zeitgeist
Logistics
Real world global logistics: oil tankers, container ships, aircrafts
Internet global logistics: global CDNs
Real world regional logistics: trains, vans, trucks, mail, newspaper boys
Where are the Internet regional logistics?
Huge bottlenecks in mobile and broadband networks: exchanges, transit connections, peers, backbones, metro rings, last mile
Logistics
Three screens
Consumers want walled garden services to be expanded to all three screens:
HD Digital TV, live & VOD (DVB, IPTV)
HD Web live & VOD (streaming)
HQ Mobile live & VOD (streaming)
Failing to service will drive consumers to OTT services and illegal le sharing
Three screens requires an integrated CDN approach
Requires a highly optimized distribution (logistical) infrastructure
Next step in life cycle of telcos
Invest in three screens supporting CDN to keep the business case alive
Over The Top
Consumers want total freedom in accessing content
But with guaranteed performance and delivery
OTT is a threat to walled garden services
Next step in life cycle of telcos is to embrace OTT
By offering professional CDN services to OTT content providers
Monetizing a CDN for OTT content is a new business case and differentiates
But it is business as usual: logistics is core
OTT is more than just YouTube, Apple TV or Google TV
OTT is any media asset on the web: huge potential!
Ofoading
Internet video usage is killing mobile and broadband networks
Consumers demand uptime and performance
Telcos face brand damage if they don’t meet expectations
Any bit that can be ofoaded, cached or shaped is a win
With caching you can’t ofoad streams and live streams
Shaping can destroy the quality of online and mobile video experience
Telcos need transparent caching + shaping + managed CDN to maximize ofoading
It’s all about logistics Deliver popular content at the edges, ofoad backbones
Save the network, save the brand, save money
CDN wholesale
Telcos outsource CDN services to global CDNs
But most online content is local and revenue sharing margins are low
Global CDNs can’t truly offer the QoS, performance and savings that an on-net CDN can offer
The interest of telcos is to monetize walled garden services, to monetize OTT services, to save money by optimizing trafc ows
The interest of Global CDNs is to ‘dump’ trafc as cheap as possible
Allowing global CDNs to deploy and manage servers deeper in telco networks is going to degrade telcos into commodity access pipes to content, leaving the telco completely out of control over their own network, trafc patterns, distribution, and will push them out of their core business: logistics
Open Play
CDN federation
Future of CDNs:
Global CDNs for global content distribution and global application acceleration
Regional CDNs for regional content distribution and high QoS, optimized delivery from hosting, distribution, delivery and connectivity down to the last mile
Need for transhipment: global logistics meets regional logistics
Need for CDN federation knowledge and standards
Jet-Stream started to work on CDN federation projects, pilots and R&D in 2002, we are working with telcos, broadcasters and are member of ETSI
Get our Telco CDN strategies white paper: must read for the industry http://wwwjet-streamcom
Read our CDN strategies blog: the best source for CDN specialists http://jet-streamcom/blog
More
Stream on!
Stef van der Ziel CEO Jet-Stream bv
stef@jet-streamcom
Helperpark 290 | 9723 ZA Groningen | The Netherlands
T +31 50 5261820 | F +31 50 5264214 | E info@jet-streamcom wwwjet-streamcom | wwwvdo-xnet | wwwstreamzillaeu