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Internet Video Technologies and Cisco CDS
May 26, 2011 | By Cisco
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Transcript
ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

1















Internet Video Technologies and Cisco CDS: flexible network-based architecture

Stefan Kollar
Consulting Systems Engineer
CCIE #10668
skollar@cisco.com


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

2

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Agenda

Internet Video .Over-The-Top (OTT) Video
Example SP CDN Applications
Video Delivery Protocols
Adaptive Bit Rate (ABR) Technologies
CDS Internet Streaming Functions
CDS product portfolio


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Presentation_ID

3

Tines_BlueGreen.png
Internet VideoNew Services, Impact, and Evolution


Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

4



Global IP Traffic Growth

87%

13%


ⓒ 2010 Cisco Systems, Inc. All rights reserved.

4




Source: Cisco Visual Networking Index (VNI) Global Forecast, 2009.2014

VNI-logo.png
Global IP


14.7

63.9


Consumer
IP Traffic

334% Growth in 5 yrs 2009-14 !


You Are Here


Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

5



Global Consumer Internet Traffic Growth
Internet Video 57% All Consumer Traffic by 2014

46%

10%

27%

15%


ⓒ 2010 Cisco Systems, Inc. All rights reserved.

5




Source: Cisco Visual Networking Index (VNI) Global Forecast, 2009.2014

VNI-logo.png
* VoIP, Online Gaming, and Video Calling contribute 1% or less in 2014.

Global Consumer Internet

Video Surpasses
Peer-to-Peer as
Top Traffic Type



ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

6

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New and Emerging Services

.Content (video) delivered via the Internet that is commonly packaged for subscription bySP.


Typically .Free. (ad insertion) or subscription (e.g., Netflix rental)
.OTT Sites hosted by Content Providers and Aggregate Service Providers (e.g.,Huste.tv, hulu)



Over-The-Top (OTT) Video

YouTube
appletv

hulu
Veoh Logo
nav_logo
NBC
CBS_logo2
Fox
cnn_video_logo

BBC iPlayer
ABC



ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

7

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Example Application .Market Disruptor

.Launched 25thDecember 2007


1 million+ programs streamed each day
>75TB/day current average
180TB Peak during Beijing Olympics
.Currently 15%of entire UK Internet traffic


Peaked at 20% of UK Internet Traffic during Olympics
.ISP Costs +200% since iPlayer Launch


Increase from 6.1p to 18.3p per user
ISP business models broken
.But what would happen if it was available on your Television?


Consider 20x capacity growth…..


.7 Day Catch-Up via your computer

.Free of Charge (as long as you are in the UK)

.Available on multiple platforms

.iPhone and iPod Touch via WiFi

.Nintendo Wii, PS3

.Mobile phones incl Nokia N95




Picture 8.png
Picture 8.png

BBC iPlayer


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

8

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OTT and Traditional TV Usage Convergence

.Viewing time remains relatively constant at ~32 hrs per week. All sources .OTT & TV.

.Internet Video(IV) consumption annual growth rate ~52%

.IV growth peaks 2015 (60%) and declines thereafter to 20% (~2020)



Hard to predict, but here.s a current theory…

Source: The Diffusion Group, “The Economics of OTT TV Delivery”, Q2 2010.



Convergence
~2019 ?


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Presentation_ID

9

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Example SP CDN Applications


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

10

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Example CDN Application

.Driven by UK Internet Video traffic and BBC iPlayer

.BT enters into Wholesale  marketplace to become the “white label” platform for next generation video services

.Plans to expand services “off net” to LLU, Cable and Mobile operators

.Monetises iPlayer market transition



BT Wholesale .Wholesale CDN

13533_04_2007_Pond_SLO


Canvas


Content
Hosting


Content
Broker


Cond.Access

Live
Premium
Content

White label services to ISPs and Content Providers


TargetedAdvertising

Content
Distribution
& Delivery





BT Wholesale National Network

ISP Core
Networks



Video to PC, Mobile and TV

3rdParty LLU, Cable & Mobile Networks

Set-top
Set-top
IP STB

IP  STB


bbfwMedia




ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

11

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Example CDN Application

Telecom Italia Yalp


www.yalp.it
.Video content live and on-demand on PCs

.“Community TV”: offers consumers the creation,publication and sharing of their own TV channel

.Major national and international TV channels

.On-demand: thousands of  movies, programs,music, news, sports


.For all broadband subscribers in Italy





TI.jpeg

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Presentation_ID

12

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VideoDelivery Protocols


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

13

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VideoDelivery Protocols

Most of today.s technologies were developed for real time streaming and file transfer applications.
.MPEG-2 Transport Stream

.RTP and helpersprotocolsRTCP / RTSP (runon UDP/TCP port 554)

.HTTP (runon TCP port 80)


Usedfor progressive download, adaptive bit rate -veryusefulto passby the firewall.
.RTMP (runon TCP port 1935)


Streaming Protocol fromAdobe (alsoRTMPE (Encrypted), RTMPT (Tunneling) RTMP embeddedin HTTP, RTMPS # RTMP embeddedin HTTPS)


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

14

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Video Service Technology Overview

.NOT a network transport protocol

.Mechanism for packetizing and multiplexing encoded audio/video data.


Serialized Constant Bit Rate (CBR) data stream
Originally designed for circuit-based ATM networks and Real-Time Data Transport
.Facilitates flexible Content Processing


Headends: Encoding, Multiplexing, Transrating
Regional: Program Add/Drop, Ad-Insertion
Edge: Ad-Insertion, HFC Carriage (QAM)
.Transport for Cable STBs worldwide. Basis for .Digital Cable..

.Circa mid-2000.s .SPs began to encapsulate MP2TS into IP packets for WAN transport. Ongoing today.


Live/Linear -Multicast
Video On Demand -Streaming

MPEG-2 Transport Streams (MP2TS)


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

15

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Video Service Technology Overview

.StatefulStreaming for .Continuous Media. with an intrinsic timeline.

.Real-Time Transport Protocol (RTP) is Internet standardized for real-time data/media transport (video, audio). IETF RFC-3550.

.Commonly used for Video/Tele Conferencing solutions (Re: ITU H.323 Standard)

.Very lightweight (min overhead) and designed to be carried on other transport protocols (e.g.,UDP, TCP).

.RTP is typically accompanied by .helper. protocols


RTP .media + timestamp + sequence counter
RTCP ..control.. Carries QoSfeedbkfrom Rcvrto Sender. Synch support for different media streams.
RTSP -Session set-up and Control
.RTP/RTCP/RTSP implementation varies by application.

.RTP often disallowed by routers/NAT/firewalls



Traditional Streaming .RTP + RTCP + RTSP


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

16

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Video Service Technology Overview

.Prevalent form of Web-based media delivery for Video Share Sites.

..Ordinary. File Download from HTTP Web Server (E.g., Apache, Microsoft IIS)

..Progressive. = Playback begins while download is in progress


Byte Range Request Supported HTTP 1.1+

Progressive Download






MCj04325990000[1]
Video File

YouTube
































YouTube Plyr Iron2.tiff

Browser Cache

HTTP Get


Min Playbk Buffer



Playback


File Download Completes


MCj04325990000[1]



ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

17

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Video Service Technology Overview

.Unlike streaming, data flows until download is complete. (E.g., pause viewing and download completes in background).


Sometimes leads to inefficient use of bandwidth resources.
.-Downside .Real-time viewing often suffers from poor quality unless network/bandwidth conditions are sufficient.

.+ Upside -media file is resident in browser cache. Subsequent playout is smooth.



Progressive Download .Behavior

YouTube Plyr Iron2.tiff







…. Buffering….

…. Buffering….


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Presentation_ID

18

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AdaptiveBit Rate TechnologiesAdaptive Rate Characteristic Elements


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

19

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Introduction to Adaptive Rate

.What is it?


Quality video service on common Web Browsers. Uses IP HTTP protocol (port 80).
Adaptive to .shift. between video profiles on the fly. Profiles support different resolutions/devices and different bitrates.
Clients are .smart. and coupled to servers, (e.g., Msoft SmoothHD, Adobe Zeri, Apple QTX).
.Why is it important?


Facilitates .any device, anywhere, anytime. paradigm. Major step towards mobility.
Internet based. Open development and rapid deployment. Engineered for Internet and its CDNs.
Changing legacy SP service model. New business, services, revenue opportunities.


Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

20

Provider Challenges & Considerations Addressed by AR
.Diverse Networks

.Dynamic Internet Conditions

.DSL vs. Cable vs. FTTH

.Network Contention (Mobile/Wireless, Home)


.Any Device Capabilities/Resources

.Processing Capabilities

.Display Resolutions

.Multi-tasking


.Improved Quality of User Experience

.Faster Start Time, Quicker Buffer Fills

.Minimizing Buffer under-runs: Skips, Stalls, Stutters


.Need Internet Video Offering

.Answer OTT threat with N-Screen offerings

.Add .off-net. (unmanaged) capability


.Infrastructure Re-Use & Evolution

.Leverage Same technology for both Managed/Unmanaged

.CDN Expansion .leverage public CDN + build out

.Content channel, Content Mgt: (xcode, protection,…)

.Path to convergence architecture




Need Is The Mother of Invention


Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

21

Traditional Streaming Vs HTTP ABR

Picture 7.png
Picture 8.png

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

22

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Adaptive Rate Characteristic Elements

Stateless Session Operation

.STATELESS Session = .Don.t Care. Server


Client requests and server responds without regard for session state. Each HTTP request processed independently
Traditional Streaming .Server maintains state for length of session. E.g. RTP/RTCP/RTSP.
..Inverted. Client-Server Streaming Model


Client .Pull/Get. what it needs
Client manages session state locally and issues requests
.Client can maintain Multiple, Simultaneous, Independent Sessions. Facilitating advanced features, e.g.:


Multiple TCP connections .parallel gets. Re: Move Networks.


HTTP Get .What I Say.


HTTP Ack .What I Say.

Client


Server

Get what I say…

Here.s what you said...


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

23

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Adaptive Rate Characteristic Elements

.Video/Audio encoded in short segments aka “chunks”

.Optimized for efficient playback



Fragmented Content File Structure .File Fragments/Small Files




~*2-10 secs

~2-10 secs


B


P


B


B


I



Encode




Group of Pictures (GOP)


.Key. Frame

.Closed GOP. = No dependencies on other GOPs










chunk




.mp4/.ts/…

* Apple live streaming media files typically 10 secs


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

24

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MCj04325990000[1]
Adaptive Rate Characteristic Elements

Multi-Resolution Content Encoding

.Video/Audio Content encoded at multiple bitrates to create a .content set..





2430 kbps (V+A)

1630 kbps (V+A)

1230 kbps (V+A)
866 kbps (V+A)

608 kbps (V+A)

427 kbps (V+A)

300 kbps (V+A)



MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
Manifest File
Metadata+index


‘Content Set’

File/Profile

Video File

Live Feed


MCj04325990000[1]

2430 kbps (V+A)

1630 kbps (V+A)

1230 kbps (V+A)

866 kbps (V+A)
608 kbps (V+A)

427 kbps (V+A)

300 kbps (V+A)


VOD Encoder/Transcoder

HTTP Server

RealtimeEncoders/Transcoders


Encoding Profiles

MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
MCj04325990000[1]
Manifest File
Metadata+index


.Temporal. Files

‘Content Set’



Picture 9.png

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

25

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Adaptive Rate Characteristic Elements

.Smart. Adaptive Clients

..Intelligence. and Control Moves from Server to Client

.Client is media/content aware.

.Client is device and performance aware.


Adapts visual play-out for quality. Staging.
Monitors device performance. CPU spike.
.Client is Network Aware


Tests and monitors packet delivery performance.
.Adapts to Performance fluctuations




ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

26

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Adaptive Rate Characteristic Elements

‘Smart’ Adaptive Clients -Smooth Player Illustration

SmoothPlayer.tiff
Profile Shifting .Bit Rate

Profile Shifting .Frame Rate




ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

27

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Adaptive Rate Network Signature Example

Adaptive Rate Characteristic Elements

Number of streamlets or fragments discarded

0

500

1000

1500

2000

2500

3000
0

5000

10000

15000
20000

25000

30000

35000

1

7

13

19

25

31

37

43
49

55

61

67
73

79

85

91

97

103

109

115

121

127

133

139
145

151

157

163
169

175

181

187

193

199

205

211

217

223

229

235
241

247

253

259
265

271

Profile

Profile (kbps)

Bandwidth (kbps)






Bandwidth peaks due to  re-buffering (some dropping of streamlets)

Downshifts triggered  by crossing client CPU threshold

2

TCP: 2(SR), 82 (SE)

11

11

Highest bitratevideo displayed @ 10 seconds
11


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

28

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AR Comparative Transport Delivery





MP2-SPTS Segments (10 secs)



*Non-Interleaved Audio/Video


Interleaved A/V + Byte-Range Requests





Multiple
TCP


Single File Download


* Also allows interleaved V/A


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

29

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AR Solutions Feature Comparison Summary

Smooth Streaming
Apple QTX/iPhoneStreaming
Adobe ZERI Streaming
Move Networks

Transport Protocol
HTTP
HTTP
HTTP
HTTP

Fragment Size
2 seconds
10 seconds
Variable
2 seconds

#TCP connections
1 or 2
1
Variable
3-5

# Content Files
on Origin Server
#profiles
#profiles x 720/Hr
#profiles (VOD)
#profiles x fragduration/Hr (Live)
#profiles x 1800/Hr

Codec Support
VC-1, H.264,WMA
(Silverlight3/VOD)
H.264
H.264
On2VP7, H.264(Future)

Wire/Xport Format
MP4fragments
MP2TSfragments
MP4fragments
Proprietary Streamlets -.qss

Content File Format
on Origin Server
.ismv(fragmented mp4)
.ts
.f4f, .fmf
Proprietary Streamlets -.qss

Byte Range Mechanism
No
No
Yes
Yes

Std HTTP Origin Server
No
Yes
No
Yes

Encryption/DRM
Windows DRM
PlayReady
AES-128
Adobe Access
Move/Widevine

Client
Silveright2+
OSMF (OpenSource)
iPhoneOS 3.0+
QuicktimeX
Flash Player 10.1 with ZERIextensions
Move Plugin+Jscript HTML
(opt: Flash/Slvrlt)

Manifest file
.ismc(.ism/Mfestor .isml/Mfest)
.m3u8
.fmf
.qmxfile (proprietary)



ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Presentation_ID

30

Tines_BlueGreen.png
CDS Internet Streaming Functions


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

31

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CDS Internet Streaming Functions

Ingest, Distribution, Routing, Delivery, Reporting

Acquirer Ingests Content from Origin Servers
Content Acquirer Ingests VoD, Live, Data to “Root of CDN”
HTTP, HTTPS, FTP, CIFS, RTSP
Distribution to Internet Streamers
Rules-Based Pre-Position and/or Dynamic Cache Miss-Fill
VoDand Live Dynamic Tree Building for Optimized Distribution
Service Router Client Request Re-direction
Global and Local Load Balancing Requests to Streamers
Internet Streamer Multi-Protocol Delivery
OnDemand& Live Streaming  (Unicastand Multicast), Download
Windows Media, Flash Media, QuickTime/RTSP, & HTTP
Streaming Servers Content Reporting
Detailed Transaction Logs for Each Delivery Event
Integrates with 3rdParty Content Reporting and Analytics

cloud
Internet



oval_wavy_blue
Content Acquirer
Internet
Streamers







Streamer-v2
Vault-v2
Streamer-v2
HUBS

HEAD END

laptop
laptop
Service Router



Service Router

CDS Manager .
Internet Streaming


Published
Content


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

32

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Terminology .CDS-IS How we fill the cacheEnd User Request Example : Cache Miss at the edge & Cache Hit on the CA


2-level hierarchy

Streamer-v2









Service Router
Vault-v2
Content Acquirer

CDSM

Service Router





Internet Streamer

CACHE HIT



If the samecontent becomespopular, thenCACHE HIT willincreaseatthe edge

Streamer-v2





CACHE MISS







CACHE HIT


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

33

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Service Router -Routing Methods

.Location-Based/Coverage-Zone Routing (onnet)


“Short-list” based on client subnet/zone metrics
.Geo-Location-Based Routing (offnet)


Requires external geo-location server
.NPS/Proximity-Based Routing

.Service-Aware Routing


Delivery Service, Engines, CPU load, stream/session counts, nicbandwidth,  memory usage
.Load-Based Routing


Round-Robin, Least-Loaded
.Content Affinity-Based Routing




ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

34

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NPS/Proximity with CDS









IP Layer











Router_CM
NPSEngine

Layer Separation

Streamer-v2
Streamer-v2
Streamer-v2
Router_CM
Service Router




NPS/Proximity Engine collects routing databases (ISIS/OSPF/BGP/Policy)

0

NPS Reply with rankedlist of addresses:PSA: IP1PTL: IP20, IP10
3

Redirect user to closest SE taking into account NPS and load
4


IGP/BGP

HTTP Request:
Get content from closest SE

5
Content is located in streamers IP10 and IP20. SR sends request to NPSe: PSA: IP1PTL: IP10, IP20

NPS/Proximity API (ALTO)

2

IP10

IP20


HTTP Request from end-user to CDN

1

MCj03871500000[1]
IP1


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

35

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Example

.Example: Peer1 located 4 copies of a given movie residing in Peer 2, 3 and 4. Which one to select ?


Application-wise peer4 is preferred due to its uplink capacity
Topology-wise peer2 is preferred because residing in same AS
.Requestor sends a Proximity-Req to Proximity Server with:


Requestor IP address, list of targets IP addresses
.Proximity component runs ranking algorithm leveraging topology databases


From routing protocols as deployed in the backbone
.If policy is to avoid transit traffic, Proximity returns ranked list:


peer2, peer3, peer4






Peer 2

Peer 3

Peer 4

Peer 1
cloud
cloud
cloud
AS #2

AS #1

AS #3


PrxSrv


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

36

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DVVDM_Ring



CarrierRoutingSystem
Core Router

CarrierRoutingSystem
Core Router

DVVDM_Ring
DVVDM_Ring

internet


Content
Network

HOTEL




hdtv-plasma.png
TV_2.ai
remote.png
Set_Top_Black.png




HOME

DRG2800 Front_20080215
ON THE GO

bench.png






UCS5108BladeServerChassis
N7K
DCM


Encoder





UCS5108BladeServerChassis
N7K
DCM


Encoder





UCS5108BladeServerChassis
N7K
DCM


Encoder
RouterOpticalWavelength
Distribution
Router






DSLAM
15800

tower.png
wavebar.ai
wavebar.ai
wavebar.ai
wavebar.ai
wavebar.ai
wavebar.ai




Client device requests content






UCS5108BladeServerChassis
N7K
DCM


Encoder



Router identifies all content locations
CONGESTED

CONGESTED

UNCONGESTED

Aggregation
Router
with streamer

RouterOpticalWavelength
Aggregation
Router
with streamer

RouterOpticalWavelength
Aggregation
Router
with streamer

RouterOpticalWavelength
RouterOpticalWavelength
Distribution
Router

Aggregation
Router
with streamer

RouterOpticalWavelength




Router directs content request to source .across low-cost, uncongested path




Content delivered to client device

N7K
N7K
N7K
N7K
N7K
N7K







TN-566139_Cisco_ASR_5000.jpg



Content Affinity



film


Service Resources

magnify.png



Time

time.png


Network Health

firstaid.png
Business Rules



books.png
Geography

network.png

brain.jpg




Proximity combines knowledge of:
All video content locations
Congestion and cost of routed links
…to ensure the best possible efficiency and quality of experience.

Proximity Routing  -Unifying IP and Content Routing


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

37

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Redirection Methods

1.Service Router Redirection

.Client connects to SR, redirected to Streamer DNS name


2.IP-based Redirection

.Client connects to SR, redirected to Streamer IP address


3.DNS-based Redirection

.Client connects direct to streamer





Streamer-v2
Router_CM
Service
Router

laptop
Streamer






Streamer-v2
Router_CM
Service
Router

laptop
Streamer





Streamer-v2
Router_CM
Service
Router

laptop
Streamer





DNS lookup

HTTP, RTSP, RTMP


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

38

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Service Router Redirection


Streamer-v2


laptop

Router_CM
ROOT DNS Server
Authoritative .com DNS Server

Authoritative cisco.comDNS Server

Service Router
Authoritative cds.cisco.comDNS Server




















Client’s ConfiguredDNS Servers (Proxy)
Client

Streamer


Client’s player requests video via URL: http://cds.cisco.com/vid1.mov

DNS Query for
cds.cisco.com

DNS Query for streamer.se.cds.cisco.com

Recursive lookup for authoritative servers (non-cached)

GET http://cds.cisco.com/vid1.mov

302 Redirect http://streamer.se.cds.cisco.com/vid1.mov

GET http://streamer.se.cds.cisco.com/vid1.mov

200 video/mov

SR Returns “A” record with own IP address

SR Returns “A” record with streamer IP address
.Validate Incoming Request




.Location/Proximity/Geo-Location





.Content Affinity/Load-Based Routing



.Service Availability



.Last Resort Routing








ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

Cisco Public

Presentation_ID

39

Tines_BlueGreen.png
CDS product portfolio


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

40

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IP NGN and Video Overlay

.Content Acquisition, Content Library, management .centralized

.Content Routing, Caching Node .edge of core network

.Streamer .Edge or Network Aggregation layer .network topology driven



Video Function Drives Location


























































Mobile






aminoPR71-ztopbox
icon_tv__mirror
icon_telephone_mirror
workstation_left
STB







aminoPR71-ztopbox
icon_tv__mirror
icon_telephone_mirror
workstation_left

Residential

Business

DSL
ETTx
PON

Access
15800
MGX8000MultiserviceSwitch
MSPP
Cable


DSLAM











QAM

CMTS

DSLAM

BRAS

PE


MPLS /IP

Core



Edge

MGX8000MultiserviceSwitch
MGX8000MultiserviceSwitch

Aggregation & Distribution


RouterOpticalWavelength
RouterOpticalWavelength
RouterOpticalWavelength
V

RouterOpticalWavelength
V
IP NGN



CDS-Streamer

Streamer-v2
CDS-Streamer
Streamer-v2

CDS-Content Library
Vault-v2












Service Router
CDSM












CDS-Cache Node

CDS-Content Acquirer

CDS-Content Service Routing

Video Overlay







Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

41

Cisco Content Delivery Systems



Streamer-v2
Published
Content

Content Library / Acquirer Arrays

Service Router
Caching Node
Vault-v2

satellite
cloud
InternetContent




Vault-v2

Streamer-v2
Service Router
























Caching Node
Mgmt.
Streaming Edge


Programming




device_small2.png
.Alignment with Cisco datacenter programs

.Storage, shared infrastructure, management, virtualization



08-0423_Nuova_front_2_single small
bend_front_low-res
LKI020313
Datacenter Storage

Cisco UCS

13194_11_2006_Jayshree_ C-Scape


.Highly optimized, environmental specific platforms AND

.Integration of streaming functions within Cisco edge Routers



Streaming Edge


Streamer-v2

Streamer-v2





Closer to the Edge

Efficiencies of the Datacenter

Unified Fabric







1
2
3
1
2
3
Cisco CDEs

ASR9000 with AVSM

Best Internet TV TechnologyLondon UK 2010

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

42

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CDS Hardware Roadmap: Data Center to EdgeMulti-tiered Scalable Storage, Caching, Streaming

Network Edge
Data Center

device_big2.png
Cache Layer
Content Library / Ingest

device_big2.png
CDE420-K9
~ 10Gbps Performance
10 TB HDD Cache

CDE420-K9 ~ 10Gbps Performance24 TB HDD Storage


device_small2.png
Edge Streaming

CDE220-K9
~ 10Gbps Streaming
1.5 TB SSD Cache


device_small2.png
CDE250-K92G3
~ 30Gbps Performance
12 TB HDDCache


CDE250-K9/ CDE260-K9
20 .30 Gbps Performance
Cisco CDEand UCSLibrary Server
Remote Storage & Management Support

LKI020313
device_small2.png
CDE250-K92S6
~30 GbpsStreaming
3.0 TB SSDCache

ASR9KAVSM~30 GbpsStreaming, MPEG & Internet3.2 TB SSD Cache6 AVSM per ASR9K
device_small2.png
CDE250-K92M1~20 Gbps Streaming9.0 TB Mixed Cache
C:\\Documents and Settings\\dlawler\\My Documents\\Images\\product\\Cisco\\California\\LosAngeles\\LA_Front_perspective_left_flat copy.png

Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

43

CDE220-2S3 StreamerMulti-Service SSD Streamer

.Key Features


Flexible Platform:Multiple configuration options for TV and Internet content streaming
Streaming:7Gbps+ of HTTP Adaptive Bit Rate Internet Video content delivery
Multi-Protocol:Support for MPEG-2/4, H.264, Adobe FMS, WMT, QuickTime, Move Networks, Silverlight SmoothHD
Content Distribution:High-Performance Asset Propagation (Segmented Cache Fill)
Resiliency:Stream Resiliency for high availability
Physical Location:Streamers Arrays deployed in a centralized or distributed manner

Versatility in a dense multi-function platform
HW Model Summary
CDE220-2S3

Form Factor
2 RU

Total Cache Storage Capacity
1.5 TB Solid State

Streaming Capacity
9.4 Gbps MPEG2TS

Cache Storage Devices
12 x SSD

Log/SW Storage Devices
2 x SSD

Ingest/Fill NIC
12x 1GE

Software Support
CDS 2.1.3


device_small2.png

Cisco Public

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

44

device_small2.png
CDE250 Modular StreamerVersatility in a dense multi-function platform

.Product Specifications Summary


Form Factor:2RU .24 Front Load Drives
Engine:Dual Westmere 2.4GHz
Cache Capacity:3.0 TB SSD cache (1)
up to 11TB SAS HDD cache
up to 9TB Mixed SSD/HDD
Fill/Streaming:Up to 4x 10GE .SFP+ Media
+ 4x 1GE Fixed
Management:2x 1GE
Logging:Dual load sharing SSD log drives
Power:Redundant AC / DC
.Key Platform Features


Flexible Platform:Multiple Storage Bundle Options
Storage Upgrade Bundles
Streaming Targets:8000 MPEG2 SD Equivalent Streams (4000 SDE/RU)
30Gbps + of HTTP content delivery
Multi-Protocol:Support for MPEG-2/4, H.264, Adobe FMS, WMT, QuickTime, Move Networks, Silverlight SmoothHD
Content Distribution:High-Performance Asset Propagation (Segmented Cache Fill)
Resiliency:Stream Resiliency for high availability

HW Model: CDE250 SW Application: TV / IS  Streaming
(1) Will follow industry lithography curve for higher densities


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

45

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Edge Router ASR9000 and Integrated Video Services Module

.Specifications


Cache Capacity: Modular 3.2TB .12.8TB (12-18 mos.) SSD Cache
Up to 30-40 GbpsStreaming per module
.Integrated Service Module Features


Simplifies infrastructure connectivity .physical and logical
Reduces footprint, power, and cooling
Increases network security
Integrated solution -foundation for tighter integration of video application with network: QoS, Multicast, Video Monitoring, CAC, Internet Streaming, sharing code/features with CDS etc.


RSP


AVSM














RSP

AVSM

ASR9000








10 Gbps

10 Gbps

LKI020313
40 Gbps
Streams


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

46

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CDS Internet StreamerMulti-Function Integrated Delivery

Feature
Benefits

Software Content Download via HTTP
High Performance HTTP Download to support Software Distribution, Streaming media, Rich Media, Gaming, etc.

Progressive Download via HTTP
High Performance HTTP Progressive Download for Real-time Streaming of Adobe FMS, Windows Media, Apple QuickTime, etc

Adaptive Bit Rate via HTTP Streaming
Optimized HTTP SW stack and Solid State Cache enables high performance HTTP Adaptive Bit Rate Streaming for iPhone, Smooth HD, Move, Adobe Zeri

Real-time VOD Streaming via RTSP, RTMPx
Scalable VoD Streaming of Adobe FMS (RTMP), Microsoft WMT (RTSP), Apple QT (RTSP), and other RTSP clients

Real-time Live Streaming via RTSP, RTMPx
Scalable Live Streaming Splitting of Adobe FMS (RTMP), Microsoft WMT (RTSP), Apple QT (RTSP), and other RTSP clients

Concurrent Multi-Protocol Delivery from all NIC’s
Each CDE (Content Delivery Engine) can deliver all services from all interfaces concurrently, single software image running on optimized, and secured Linux


quicktimelogo07102002
wm9
mp4

See full size image
http://t0.gstatic.com/images?q=tbn:TM2YJGpI8wRMpM%3Ahttp://www.tvover.net/content/binary/move_networks_logo.jpg
http://www.google.com/images?q=tbn:KhQvQbAR7AZYQM::www2.samford.edu/ts/images/stories/mobile/iphone-logo.jpg&h=66&w=117&usg=__fwyRPsjhig4xyh6kQk8we5cwftw=

ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

47

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.Speaker:AdmirHadzimahovicNazovprezentacie:3rd Wave Video             Piatok, 27. maj2011



Related Cisco Expo Sessions


ⓒ 2010 Cisco and/or its affiliates. All rights reserved.

48

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Further Reading

.Microsoft Smooth Streaming


http://www.iis.net/expand/SmoothStreaming
.Adobe Dynamic Streaming & Live DVR


http://www.adobe.com/products/flashmediaserver
http://www.adobe.com/products/httpdynamicstreaming/
.Move Adaptive Stream


http://www.movenetworks.com
.Apple HTTP Live Streaming


http://tools.ietf.org/html/draft-pantos-http-live-streaming
.Also see:


Swarmcast and Octoshape
Widevine Adaptive Streaming
Vidiator Dynamic Bitrate Adaptation

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