Transcript
#CNSF2011
#CNSF2011
Creation
Distribution
Consumption
#CNSF2011
Creation
Distribution
Consumption
cloud
OTT
#CNSF2011
Source: Generator Research, Internet Television 2010-2014
OTT will be 3rdlargest video delivery method, after Terrestrial and CATV
#CNSF2011
#CNSF2011
#CNSF2011
Videoscape Home
Connected TV, PC & Tablet
Soft Client
Videoscape
IP STB
Legacy
RF STB
Legacy
IPTV STB
Content Distribution
Media Acquisition
On the Go
Smartphone/ Tablet
Soft Client
Notebook& Tablet
Soft Client
Media GW
Streamer-v2
3G/4G & WiFi
Cable, xDSL, FTTH, 4G
Conductor
Session Manager
Connection Manager
Service / Proximity Routing
Router_CM
Router_CM
TV Schedules
Managed VOD
Linear TV
Unmanaged VOD
Media Suite
Workflow Control
Billing
Subscriber Mgmt
EPG/Catalog
CDN Tier
(Core / Aggr Routing)
CDS Cache
Streamer-v2
CDN Tier
(Data Center)
CDS Content Acquirer
Streamer-v2
Streamer-v2
Streamer-v2
Virtual Origin Services
Edge Routing & Caching Tier
CDS Streamer
ASR9K (Video Service Module)
Streamer-v2
Mobile Content Adaptation Engine
Unified CMS
Publisher
Entitlement
End to End System Management
Store Front
Unknown
Device Manager
Alert Manager
Client Frameworks
ASR5K
Mobile
Video GW
Vault-v2
Vault-v2
Vault-v2
Live / Linear
On-Demand
…
Cloud DVR
Companion
Cross Screen
Videoscape Enabled Services
IP Video Compression
Encapsulator/ ABRPackager
Advanced Advertising
Social Networks
Recommendations
Reporting & Analytics
…
Provider systems
OTA/Sat/Network
Virtual STB (Cloud UI)
AS Series Media Processors
Cisco TranscodeManager
RouterOpticalWavelength
#CNSF2011
.
Multiple content formats
.
Sophisticated content bundling
.
Customizable metadata model
.
Metadata normalization
.
Extensible workflow
.
Transcoding & encryption
.
Distribution to delivery network
.
Product/Offer rules creation
.
Subscription, rental, EST, ad-supported models supported
.
Custom entitlement checks prior to authorization
.
Multi-DRMframework
.
Customer Care functionality
.
Player Framework & Widgets
.
Streaming & Download
.
License acquisition
.
Library management
.
Ad Network integration
.
Feed aggregation & harmonization
.
Multipoint catalog publishing
.
Category management
.
Playlist publishing
.
Search and Rating
.
Metering & reporting
Content
Management
Entitlement
Publishing
Client
Technologies
CMS
Entitlement
Publisher
API’s/Web Services
OSS/BSS
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Players
And Widgets
#CNSF2011
OnetTV Catch Up
Bell TV Online
Paramount Media Store
Disney Movies Online
AT&T U-verse Online
Verizon FlexView
#CNSF2011
Content Sources
Content Management System
Extract, Filter, Normalize
Metadata Feed Mgr
Publisher Offer Management
Content Management
Metadata
Metadata
Repository/ Storage
Parser
Parser
Metadata
Parser
XSLT
PC/Mobile/Tablet
Portal Server
Next-Gen STB
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CRUI Server
Metadata Parse and Transform
Storage and Search Engine
Client-specific feed formats
Field Mapping
Multiple metadata sources
VOD and Linear EPG data combined for unified search & recommendation
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XSLT= Extensible StylesheetLanguage Transformations
CRUI = Cloud Rendered User Interface
#CNSF2011
Sub Bundle(s)
Component
Component
Bundle
Common Entity
Common Entity
Common Entity
Common Entity
#CNSF2011
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Policies
.
DRM Profiles
.
Affiliates
.
Accounts / Users
.
Entitlement Chains
.
Policy Profiles
.
Rights Locker
.
Customer Support
.
Feeds
Entitlement Profile
Policy
DRM Profile
Policy Definition
C:\\product management\\release 4.0\\UI\\mockups\\entitlement\\Policy_ Detail Published.jpg
C:\\product management\\release 4.0\\UI\\mockups\\setup-DRM-config.jpg
#CNSF2011
Entitlement System
WMDRM
WMDRM Player
Entitlement System
WMDRM
WMDRM Player
PlayReady
PlayReady Player
Entitlement System
WMDRM
WMDRM Player
PlayReady
PlayReady Player
DRM X
DRM X Player
Interoperable Domain
Single DRM
Multiple DRMs
Interoperable Domain
#CNSF2011
SpinnakerIP_workflow_withFailover
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Generate ABR
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Retain high quality
.
Synchronize streams
.
Add metadata
.
Multi-format Encapsulation
#CNSF2011
MLBAMis extending its services beyond baseball
to other organizations, handling the technology
infrastructure and customer support for the nearly
3,500 events each year, including the 2009 and 2010 March Madness on Demand (MMOD) for CBS, NBA games, World Cup soccer matches, Grand Slam tennis tournaments, and college football games.
Powering
At a Glance
MLB.tv Premium VoD and Live Streaming
8.3 million: Number of unique visitors for the 2010 CBS NCAA MMoD.
$37 million: Online advertising revenue
during the 2010 tournament
By The Numbers
#CNSF2011
Microsoft transcodes tens of thousands of titles available in the Zune Marketplace on the Xbox gaming console.
Powering
At a Glance
Zune Marketplace on Xbox Live
18: Percentage of revenue Zune Marketplace has in the digital video content delivery, up 50-percent YOY.
20:Number of countries for which VidLabGroup prepares content.
By The Numbers
#CNSF2011
Spinnaker_transparent
Adaptive Transport Streams
Stream 11280x720 3000 Kbps
Stream 2960x540 2400 Kbps
Stream 3848x480 1800 Kbps
Stream 4848x480 1200 Kbps
Stream 5702x400 800 Kbps
Stream 6512x288 500 Kbps
Stream 7400x224 200 Kbps
Stream 8400x224 110 Kbps
camera
Live Video Source
ABR Encoder
IP or SDI input
IP output
A variety of different resolutions, qualities and frame-rates
#CNSF2011
camera
Spinnaker
8_streams_with_bitrates
server
PC_iMac
ABR Encoder
Streaming Media Server
End Viewer
Internet
#CNSF2011
Spinnaker
8_streams_with_bitrates
server
2s
6s
4s
8s
10s
12s
14s
16s
0s
3M
2.5M
2M
1.5M
1.2M
800k
600k
400k
PC_iMac
Instantaneous capacity to destination
#CNSF2011
Stream2. m3u8
Stream3. m3u8
Stream4. m3u8
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275px-xml.jpg
275px-xml.jpg
275px-xml.jpg
Stream1.m3u8
275px-xml.jpg
275px-xml.jpg
iPhoneOnlyWithGolfer
HTTP Server
server
iPad.m3u8
00:00
00:10
00:20
00:30
00:40
iPhone.m3u8
Stream5. m3u8
Stream6. m3u8
275px-xml.jpg
275px-xml.jpg
iPad_with_golfer
1600k
1200k
800k
400k
200k
110k
Spinnaker
ABR Encoder
#CNSF2011
Media Asset * N Profiles
Fragments
Non-Interleaved Audio/Video
Picture 8.png
#CNSF2011
server
Spinnaker
Windows IIS Server
Wire Format
Media Server
Index file
Client
Fragmented
MP4
Manifest
(.ism, .ismv, .isma)
silverlight_logo
PC_iMac
laptop
Silverlight
Player
#CNSF2011
server
Spinnaker
Windows IIS Server
Wire Format
Media Server
Index file
Client
Fragmented
MP4
Manifest
(.ism, .ismv, .isma)
silverlight_logo
server
Adobe Flash Server
RTMP
SMIL
adobe_logo
PC_iMac
laptop
Silverlight
Player
Flash
Player
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#CNSF2011
server
Spinnaker
Windows IIS Server
Wire Format
Media Server
Index file
Client
Fragmented
MP4
Manifest
(.ism, .ismv, .isma)
silverlight_logo
server
Adobe Flash Server
RTMP
SMIL
adobe_logo
Silverlight
Player
Flash
Player
server
Web Server
Transport Stream segments
Master M3U8
Stream M3U8s
iDevices
applelogo
iphone
ipad
#CNSF2011
server
Spinnaker
Windows IIS Server
Wire Format
Media Server
Index file
Client
Fragmented
MP4
Manifest
(.ism, .ismv, .isma)
silverlight_logo
server
Adobe Flash Server
RTMP
SMIL file
adobe_logo
Silverlight
Player
Flash
Player
server
Web Server
Transport Stream segments
Master M3U8
Stream M3U8s
iDevices
applelogo
server
Darwin Server
RTSP
SDP file
Android, Blackberry
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smartphone
#CNSF2011
Spinnaker_transparent
Encoding
Fragmenter/
Encapsulator
Transport Streams
silverlight_logo
adobe_logo
applelogo
MPEG2 TS Archive
Stream 11280x720 3000 Kbps
Stream 2960x540 2400 Kbps
Stream 3848x480 1800 Kbps
Stream 4848x480 1200 Kbps
Stream 5702x400 800 Kbps
Stream 6512x288 500 Kbps
Stream 7400x224 200 Kbps
Stream 8400x224 110 Kbps
camera
Video Source
Stream 1
Stream 2
Stream 3
Stream 4
Stream 5
Stream 6
Stream 7
Stream 8
Stream 1
Stream 2
Stream 3
Stream 4
Stream 5
Stream 6
Stream 7
Stream 8
Stream 1
Stream 2
Stream 3
Stream 4
Stream 5
Stream 6
Stream 7
Stream 8
Stream 3
Stream 4
Stream 5
Stream 6
Stream 7
Stream 8
Stream 1
server
#CNSF2011
Content Streamer
Content Acquirer
Service Router
CDS Manager
.
VoD Streaming
.
Live Streaming
.
Concurrent Multi-Protocol
.
Stream HTTP, RTSP, RTMP
.
HTTP Download & PDL
.
High Performance
.
Detailed Reporting
.
Ingest to Hierarchical CDN
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VoD Library Ingest
.
Live Streams Ingest
.
VoD Prepositioning
.
VodDynamic Cache-Fill
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Live Dynamic Stream Split
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HTTP, FTP, CIFS, RTSP
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Centralized Element Mgmt
.
WebGUIand HTTP API’s
.
VoD Delivery Service Mgt
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Live Delivery Service Mgt
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System Monitoring
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Capacity Monitoring
.
AAA Server Integration
.
Content Request Routing
.
Global Load Balancing
.
HTTP, RTMP, RTSP, DNS
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Content and Load Aware
.
Subscriber & Network Aware
.
Integrates with BGP, OSPF
Video Application Network (VoD Library, Live Encoder, Streaming Clients, EPG, Portal)
IP Network (Core, Aggregation, Access, Wireline, WiFi, 3G, 4G)
Content Streamer
Content Acquirer
Service Router
CDS Manager
Service Router
Vault-v2
Vault-v2
#CNSF2011
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2
3
2
Entertainment Services
Acquires Content in Multiple Formats from Multiple Sources, Live and On-Demand
Independent Scalability of Content Delivery Functions .Adapts to Any Network Topology
Very Low Latency Content Propagation for On-Demand and Real-Time applications
Intelligent Service Routing for Global Network Routing and Service Extensions
Guarantees non-stop Service Availability through Advanced Resiliency Features
Published
Content
Content Library / Acquirer Arrays
Caching Nodes
Vault-v2
Programming
satellite
cloud
InternetContent
Vault-v2
Caching Nodes
Streamer-v2
Streamer-v2
Streamer-v2
Streamer-v2
Streamer Arrays
Entertainment Services
Centralized Ingest and Storage
Massively Scalable Caching Layer (CDN)
Highly optimized Edge Streaming
On-Net
Off-Net
temp
temp
Router_CM
Service Router
Router_CM
#CNSF2011
.
In-browser players in Flash & Silverlight
Trick play controls, playlist carousel, multi-resolution (std, full, widescreen)
Social / Viral .email a friend, embed code for bloggers, post to social networks (MySpace, Facebook, etc.)
Video playback, ad insertion & metering
DRM support
.
Catalog & channel browser widgets for embedding
.
Download app provides offline experience
.
Full SDK for customization
#CNSF2011
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Service providers expand on-demand/linear solution to unmanaged devices
.
iOS& Android based tablets
.
Digital Media: TV Shows/Seasons, Movies/vDVDs, Music, Apps etc.
.
Linear, On-Demand, “My Digital Locker”
.
State/history/ personalization in the cloud
“iPad Companion App” enhances collaboration between STB/Gateway and 3rd Party devices
.
Enhanced social networking integration
.
Full SDK to allow for both light & deep customization
#CNSF2011
http://t1.gstatic.com/images?q=tbn:AaWJZbhjD6s-CM:http://aatc.metrotech.org/images/icons/icon_iphone.gif&t=1
Browse_Catalog.png
.
Service providers expand on-demand/linear solution to unmanaged devices
.
Digital Media: TV Shows/Seasons, Movies/vDVDs, Music, Apps etc.
.
Linear, On-Demand, “My Digital Locker”
.
State/history/ personalization in the cloud
“iPad Companion App” enhances collaboration between STB/Gateway and 3rd Party devices
.
Enhanced social networking integration
.
Full SDK to allow for both light & deep customization
iOS
Windows Phone 7
Android
#CNSF2011
Videoscape Home
Connected TV, PC & TabletSoft Client
VideoscapeIP STB
Legacy
RF STB
LegacyIPTV STB
Content Distribution
Media Acquisition
On the Go
Smartphone/ Tablet
Soft Client
Notebook& Tablet
Soft Client
Media GW
Streamer-v2
3G/4G & WiFi
Cable, xDSL, FTTH, 4G
Conductor
Session Manager
Connection Manager
Service / Proximity Routing
Router_CM
Router_CM
TV Schedules
Managed VOD
Linear TV
Unmanaged VOD
Media Suite
Workflow Control
Billing
Subscriber Mgmt
EPG/Catalog
CDN Tier
(Core / Aggr Routing)
CDS Cache
Streamer-v2
CDN Tier
(Data Center)
CDS Content Acquirer
Streamer-v2
Streamer-v2
Streamer-v2
Virtual Origin Services
Edge Routing & Caching TierCDS StreamerASR9K (Video Service Module)
Streamer-v2
Mobile Content Adaptation Engine
Unified CMS
Publisher
Entitlement
End to End System Management
Store Front
Unknown
Device Manager
Alert Manager
Client Frameworks
ASR5K
Mobile
Video GW
Vault-v2
Vault-v2
Vault-v2
Live / Linear
On-Demand
…
Cloud DVR
Companion
Cross Screen
Videoscape Enabled Services
IP Video Compression
Encapsulator/ ABRPackager
Advanced Advertising
Social Networks
Recommendations
Reporting & Analytics
…
Provider systems
OTA/Sat/Network
Virtual STB (Cloud UI)
AS Series Media Processors
Cisco TranscodeManager
RouterOpticalWavelength
#CNSF2011
