Table of Contents 1.0 Introduction 2.0 Streaming Video is Hard to Do Well 3.0 CDNs Fall Short of the Challenge 4.0 Leveraging the Cloud for a Scalable Approach 5.0 How Cloudmass Works 6.0 Can the Cloudmass Approach Contain Streaming Costs 7.0 Summarizing the Cloudmass Approach 8.0 Conclusion TDG Transparency Statement