If content is king then consistent experience is the crown prince

.         
Consumer expect consistent service experience across all screens, from search to play out

.         
Successful TV/Video everywhere business case requires an automated scalable asset processing, preparation, publishing and distribution.

.         
No single standard yet supporting video delivery and consumption (multiple Adaptive streaming (ABR), containers, Digital Right Management (DRM) technologies) requiring strong automation to scale

.         
Unlike IPTV, Scalable TV/Video everywhere architecture is about cloud centric device agnostic horizontal architecture

.         
Higher flexibility to adapt to faster market and business model evolutions

.         
End to end system approach is key to scale and ensure consistent






Expanded, SP-branded VoD
Accelerated Content Delivery with
Services to adaptive bit rate (ABR)
Managed & Unmanaged Devices or progressive download




Incremental Ad Inventory Intelligent Network Load Balancing across Devices




Incremental Ad Inventory across Devices
to Branded Content
Content Protection to preserve integrity

with DRM Encryption & URL Signing

Subscriber Authentication & Simplified Navigation to Find Entitlement

Your On-Demand Content




Architecture





.         
Content Preparation: Creating multiple representations of the same VOD asset.

.         
Subscriber Authentication: Authenticating/denying access of a user to the Service Providers\'s on-line video portal

.         
Entitlement: Enforcing policies that allow consumers to access Premium VoD Subscription services. Pay-per-View movies can be downloaded for off-line viewing

.         
Content Protection: Creating and delivering encrypted versions of VOD assets to satisfy Digital Rights Management requirements

.         
Content Distribution: Hierarchical caching capabilities for efficient content distribution to the end user\'s client application

.         
Playout: Sample port




Media Suite Subsystem




. Workflow Template . Workflow Tasks

Click to see more
.
Action Template . Repository Browser

.
Workflow Definition . Monitoring

.
Action Profile




Metadata



. Bundles
Bundle
. Components
Sub Bundle(s)

.
Common Entities


.
Bundle Templates Component


Common Common

.
Bundle Profiles Entity Entity

.
Metadata Search



Component

. Metadata Bulk Edit Common Common Entity Entity
.
Custom Attributes

.
Custom Components






Entitlement



.
Policies

.
DRM Profiles

.
Affiliates

.
Accounts / Users

.
Entitlement Chains

.
Policy Profiles

.
Rights Locker

.
Customer Support

.
Feeds



Click to see more




Clients



.         
Service providers can provide a customized streaming and download experience -TODAY

.         
Enables multiple monetization models:  \"Download to own“, rental, ad -supported


.         
In-browser players in Flash & Silverlight


.         
Trick play controls, playlist carousel, multi-resolution (std, full, widescreen)


.         
Social / Viral . email a friend, embed code for bloggers, post to social networks (MySpace, Facebook, etc.)

.         
Video playback, ad insertion & metering

.         
DRM support




.         
Catalog & channel browser widgets for embedding

.         
Download app provides offline experience

.         
Full SDK for customization







Acquisition Subsystem




.         End-to-end transcoding workflow management withintelligent load balancingSignificantly improves the capacity, throughput and efficiency of media preparation process
.         Automated QC, analysis and decision makingCisco Transcode Manager makes important encoding decisions keeping valuable time and resources from being wasted on faulty source material
.         Adaptive Bitrate (ABR)Output stream-ready file assets


.         
Configure Media Suite action templates representing multiple instances of Transcode Manager clusters

.         
Configure Action Profiles that invoke specific Encode Templates or Work Orders in a particular TranscodeManager cluster

.         
Create Action Profiles by selecting list of Encode Templates or Work Orders retrieved from TranscodeManager via its RESTful API

.         
Media Suite workflow processes move source files to a network location accessible to the necessary Transcode Manager nodes

.         
Workflow processes execute Encode Templates or Work Orders against lists of input files by looking up Action Profile and Action and making calls against the Transcode Manager RESTful APIs

.         
Media Suite HTTP callback endpoint receives status notifications from Transcode Manager, take appropriate action based on the success or failure of the encoding job

.         
Media Suite workflow processes move output files from Encode Jobs or Work Orders to other network locations for further processing or distribution





.         Integrated “out of the box” as part of Media Suite workflow
.         Transcode Manager plug-in createdas part of Media Suite transcodingframework
.         Transcode assets to different formats
(e.g Smooth Streaming for H.264 and VC-1)
.         Select Transcode Manager profiles to use as part of Media Suite workflow profile configuration
.         PlayReady Encrypt Smooth Streaming assets, bothtranscode/encrypt or encrypt only
(e.g. post house transcode)
.         Transcode Manager Server and Post-Encode modules required for Smooth Streaming PlayReadyEncryption only, no transcode with just these.




Distribution Subsystem




Apple HLS (Adaptive HTTP)Apple QuickTime
.
HTTP Fragmented H.264 ABR. RTSP Streaming

.
VoD and Live . VoD and Live



Microsoft Smooth (Adaptive HTTP)HTTP
.
HTTP fragmented H.264 ABR. Download

.
VoD and Live . Progressive Download


.
Rate Paced Download Adobe Falsh Dynamic HTTP Streaming. Small Object Caching

.
HTTP fragmented H.264 ABR


.
VoD and Live Adobe Flash



.
RTMPx StreamingMicrosoft Windows Media . VoD and Live, MBR

.
RTSP Streaming

.
MMS over HTTP Streaming

.
VoD and Live, MBR




FLV/F4V/SWF, WMV, WMA, MP4, H.264, MOV, M4V, MPEG-2, MPEG-4 3GPP, ASF, MJPG, JPG, GIF, PNG, BMP, TIFF, RTF, XML, HTML, PDF, TXT
DRM Agnostic: PlayReady, Flash Access, WM DRM




Apple HLS (Adaptive HTTP)
.
HTTP Fragmented H.264 ABR

.
VoD and Live



Microsoft Smooth (Adaptive HTTP)
.
HTTP fragmented H.264 ABR

.
VoD and Live




Apple QuickTime
.
RTSP Streaming

.
VoD and Live



HTTP
.
Download

.
Progressive Downloa

.
Rate Paced Download




Microsoft Windows Media . VoD and Live, MBR
.
RTSP Streaming

.
MMS over HTTP Streaming

.
VoD and Live, MBR



FLV/F4V/SWF, WMV, WMA, MP4, H.264, MOV, M4V, MPEG-2, MPEG-4 3GPP, ASF, MJPG, JPG, GIF, PNG, BMP, TIFF, RTF, XML, HTML, PDF, TXT
DRM Agnostic: PlayReady, Flash Access, WM DRM




Locations and Levels
. Logical Locations .Logical Clustering of Streamers for Scaling .Typically in a common POP/VHO
. Locations Configured in a Parent-Child relationship .Up to 4 levels .Hub-and-Spoke Simplicity
. CDN Resiliency and Bandwidth Management .Dynamic Distribution Paths .VoD Pre-Positioned Fan-Out .VoD Dynamic Multi-Tiered Caching . Live Stream Distribution Fan-Out
. Service Routing .Selects Best Streamer in Location for Request





Example Quickstart Service









Cisco Advanced Services



Overview Services


ⓒ 2010 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 111
or Causing Vulnerability

1.         
A network-enabled cloud-based platform for service velocity


2.         
A platform that extends service reach (device and network)


3.         
An “out of the box “ system, tested and built on deployed technologies to maximize the value of content and end user experience



Thank you.