Content Delivery Network Design for SP and Internet video
BRKSPV-2109

Massive Content Expansion
Premium Experiences
Any Content to Any Screen
Open, Flexible, Personalized

Non-TV Devices Increasingly Important
Relevance is becoming a multi-device proposition

Hyper-speed of Innovation
Mac/Mac mini
Apple TV
Apple iPhone OS3
Apple iPad
OS4

Evolution to IP Video for unified experience and monetization

3rd Wave Drives Infrastructure Requirements

Video Value Chain
SP\'s and 3rd party CDNs

Example Application - Market Disruptor
BBC iPlayer

Cisco\'s Video Vision

Example SP CDN Applications

Example CDN Application
BT Wholesale - Wholesale CDN

Example CDN Application
Telecom Italia Yalp
www.yalp.it
Comcast Fancast and TV Everywhere
Comcast Converged Products (CCP)/aka Excalibur

CDN Functions and Elements
CDN Content Delivery Applications
CDN Content Delivery System (CDS)
CDS Internet Streaming Functions
CDS Virtual Video Infrastructure
IP NGN and Video Overlay
Video Function Placement
Location Driven Requirements
Cisco Content Delivery Systems
CDS Generation 2 Hardware
CDE220-2S3 Multi-Service Flash SSD Streamer
CDE250 Modular Streamer
Advanced Video Service Module

Deployment Models
CDS VVI Architecture Evolution
CDS Deployment Scenarios

Content Acquisition and Distribution
Building an Internet CDN
- Location and Levels
- Device Groups
- Delivery Services
Content Acquisition and Distribution
- Location Leader
- Manifest Specfication
- Pre-Positioning
- Dynamic Cached
Live Programs
- Stream Splitting

Service and Content Routing
Service Routing
- SR Functions
Routing Methods
Service Routing
- Converage Zones
Redirection Methods
Service Router Redirection
Content Affinity Routing
Network Proximity Routing
NPS/Proximity with CDS
Proximity Service Routing - How it Works
CDN Selector

Streaming Protocols
CDS Multi-Service Edge Content Delivery
Client Devices and Players
Windows Media Engine
Movie-Streamer Engine
Flash (FMS) Engine
Web (HTTP) Engine
Motivation for HTTP ABR Streaming
Adaptive Streaming Network Signatures
ABR Streaming and CDN Considerations

Operational Considerations
Resiliency and Failover
CDS Manager
Analytics Reporting Data Collection
Sample CDN Reports

CMS Integration
DRM and Player Considerations
Rationale for Securing URLs
URL Verification on CDS
Example: Signing a URL
Flash / Silverlight and Cross-Domain Policy
Silverlight / Flash Client Security
Example CMS Intergration - Service Background
Key Takeaways

Questions?